Public Relations Coordinator

About the Role

Key Responsibilities

• Create digital and physical marketing materials from conception to finished product including layout, design, and writing content.
• Coordinate promotional materials for community center and large community events across online and in-person sources.
• Write and edit news releases, email marketing campaigns, social media content, website content, and a variety of other written communications.
• Write, edit, and design content for the City of Lubbock's social media sites and monitor city department social media sites.
• Analyze data from a variety of communication tools, including social media sites and the city website.
• Shoot still photographs and/or videos of events and individuals or groups, either in studio or on location.
• Serve as public information contact for the media when the department manager is unavailable.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in mass communications, marketing, public relations, or a related field with an additional one year or more experience in public affairs, media relations, marketing, social media, and graphic design.
• Must be available to rotate on-call.
• Able to come in early or stay late if needed.
• Valid current driver's license.
• Knowledge of graphic design, social media, electronic and print newsletters, photography, videography, broadcast, and online media.
• Utilize computer and software programs, specifically Canva.
• Strong command of social media platforms.
• Strong oral, written, and proofreading skills.
• Attention to detail.
• Ability to identify communication needs and develop strategies, methods, and tools.
• Ability to plan, organize, implement, and prioritize a variety of tasks.
• Work under deadlines and stressful situations with frequent interruptions and changes in priorities.
• Communicate clearly to present information and convey issues to both technical and non-technical audiences.
• Work effectively both in solo and team environments.
• Comfort taking pictures and videos of people at city events, classes, and programs.
• Proactive and diligent approach in a working environment.
• Manage and analyze data.
• Occasionally stand, walk, and bend during the shift.
• Frequently lift and carry up to 10 pounds.
• Occasionally lift and carry up to 25 pounds.
• Occasionally flex upper trunk forward at the waist and partially flex at the knees.
• Place arms above, at, or below shoulder height.

Qualifications

• Bachelor's degree in mass communications, marketing, public relations, or a related field.
• Additional one year or more experience in public affairs, media relations, marketing, social media, and graphic design.