Sr. Director, Communications, Product and Technology

Peloton

New York, NY

Full Time

Director

245k-245k

6 days ago

Job Description

About the Role

Peloton is seeking a strategic and highly connected Senior Director of Product Communications to lead the external communications strategy for its growing portfolio of consumer hardware and digital technology products. Reporting directly to the Chief Communications Officer, this high-visibility leadership role involves shaping how Peloton's innovative products are perceived in the market, overseeing integrated product communications across software, hardware, and digital platforms, and working closely with executive leadership to create and execute go-to-market strategies. The role also involves cultivating relationships with top-tier media and industry influencers to secure impactful coverage and speaking opportunities.

Key Responsibilities

Develop and lead global product communications strategy for Peloton's connected fitness, software, and digital product innovations.
Serve as a trusted strategic advisor to executive leadership, particularly across product and engineering, helping shape and articulate the company's innovation story.
Own the media strategy and execution for all product announcements, launches, and innovation milestones - securing impactful coverage that positions Peloton as a category leader.
Cultivate and maintain strong relationships with top-tier media, influencers, and analysts across consumer tech, innovation, and lifestyle verticals.
Identify and secure high-impact speaking opportunities and industry stages (e.g., CES, SXSW, Wired25) for Peloton executives and technical leaders.
Oversee development of all product communications materials including press releases, talking points, media pitches, blog content, and executive bylines.
Lead agency and vendor partnerships to scale campaign execution, story amplification, and product storytelling.
Collaborate cross-functionally with internal communications, product marketing, investor relations, legal, and brand teams to ensure consistency and alignment across all public messaging.
Monitor industry trends and competitive activity, providing insights and recommendations to leadership.

Requirements

10+ years of experience in communications, with significant experience leading product and technology PR in-house or at top-tier agencies.
Experience launching high-profile consumer tech or hardware products.
Strong relationships with leading tech and business media, with impactful placements in outlets like The Verge, WIRED, Fast Company, TechCrunch, Bloomberg, and others.
Proven experience crafting and leading complex, multi-channel launch strategies for consumer technology products.
Exceptional leadership and interpersonal skills, with experience managing high-performing teams and working cross-functionally with senior leaders.
Outstanding written and verbal communication skills; writing samples required.
Experience working with or within a product or engineering organization is a strong plus.
Bachelor's degree in Communications, Journalism, Marketing, or a related field; advanced degree a plus.

Nice to Have

Experience working with or within a product or engineering organization.

Qualifications

Bachelor's degree in Communications, Journalism, Marketing, or a related field
10+ years of experience in communications, with significant experience in product and technology PR

Benefits & Perks

Medical, dental and vision insurance
Generous paid time off policy
Short-term and long-term disability
Access to mental health services
401k, tuition reimbursement and student loan paydown plans
Employee Stock Purchase Plan
Fertility and adoption support and up to 18 weeks of paid parental leave
Child care and family care discounts
Free access to Peloton Digital App and apparel and product discounts
Commuter benefits and Citi Bike Discount
Pet insurance and more

Working at Peloton

Peloton emphasizes innovation, inclusivity, and a commitment to health and wellbeing. The company values diversity and equal opportunity, fostering a work environment that considers personal capabilities and qualifications without discrimination. Peloton embraces technology, including AI, to enhance productivity and innovation, while prioritizing a fair and equitable hiring process focused on individual skills and motivations.

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