Public Relations Coordinator

Picture Studios International

Greensboro, NC

Part Time

Entry Level

8 days ago

Job Description

About the Role

Picture Studios is a creative production company based in Greensboro, NC, focused on film, fashion, and cultural events. We're known for projects like Makeup Battle and our editorial platform INSIDE Monthly, as well as a growing slate of live experiences that bring communities together. We already have strong name recognition among college students, but with thousands of new freshmen arriving this fall, we're looking to deepen our presence on local campuses and amplify visibility across all of our projects. The role of Public Relations Coordinator involves leading university outreach efforts, supporting event publicity, and assisting with editorial content development in a fast-paced creative environment passionate about media, culture, and community connection.

Key Responsibilities

Cultivate relationships with students, faculty, and organizations at universities such as North Carolina A&T and UNC Greensboro
Organize on-campus activations and recruitment efforts to introduce new students to Picture Studios
Coordinate with campus media (radio, newspaper, influencers, etc.) to promote studio projects
Help promote events like Makeup Battle and other live experiences produced by Picture Studios
Ensure our clients, sponsors, and vendors receive maximum exposure before, during, and after each event
Write press releases, media alerts, and promotional content for distribution to local and digital outlets
Assist in booking event planners, risk takers, and trend setters for features in INSIDE Monthly (INM)
Support content production by coordinating interviews, photoshoots, and behind-the-scenes coverage
Work closely with stylists, makeup artists, and creatives to align editorial and PR goals
Create engaging content for Instagram, TikTok, LinkedIn, and other platforms
Collaborate with internal teams to ensure messaging is consistent across all channels
Monitor performance metrics and compile reports on campaign impact and engagement

Requirements

Bachelor's degree or current student in Communications, PR, Marketing, or a related field
1-2 years of experience in PR, event marketing, or university engagement (internships count)
Excellent communication, writing, and interpersonal skills
Strong working knowledge of social media platforms and current trends
Self-starter with a collaborative spirit and attention to detail

Nice to Have

Experience working with college student groups or campus media
Familiarity with content tools like Canva, Adobe Creative Suite, or video editing platforms
Comfortable attending live events and capturing content in real-time

Qualifications

Bachelor's degree or current student in Communications, PR, Marketing, or a related field
1-2 years of experience in PR, event marketing, or university engagement