Public Sector Marketing Manager

About the Role

Key Responsibilities

• Develop and execute strategic marketing plans to drive growth in the public sector (Federal, State & Local Government, K12-Higher Education) by leveraging a mix of face-to-face, digital, email, content, and targeted campaigns.
• Identify and capitalize on trends and opportunities within the public sector to accelerate market penetration and demand generation.
• Lead cross-functional teams and third-party agencies to create targeted messaging, content, and positioning that resonates with public sector stakeholders.
• Build and nurture relationships with key internal stakeholders (sales, sales ops, marketing) and external partners (vendors, associations) to ensure strategic alignment and campaign success.
• Analyze campaign performance and provide actionable insights to optimize future marketing efforts and increase ROI.
• Develop and manage budgets for marketing campaigns, ensuring resources are allocated effectively and efficiently.
• Represent NinjaOne at industry events and conferences, with 25%+ travel required, to enhance brand presence and generate leads.
• Work closely with sales teams and channel partners to ensure alignment and support the achievement of revenue targets.
• Collaborate with extended marketing teams to leverage best practices and optimize resources for the public sector market.
• Provide regular updates and reports to senior management, highlighting marketing initiatives and results.
• Uphold brand consistency by adhering to company branding and messaging guidelines across all marketing materials.
• Perform other duties as needed.

Requirements

• 4-7 years of experience in marketing, with a proven track record in the public sector markets (Federal, State, Local Government, K12-Higher Education).
• Demonstrated expertise in developing and executing integrated marketing strategies across digital, content, email, and face-to-face channels.
• Strong understanding of public sector dynamics, with the ability to identify growth opportunities and drive results.
• Proven ability to build and maintain relationships with internal teams (sales, marketing) and external stakeholders (vendors, associations).
• Highly analytical, with a strong ability to measure and optimize campaign performance and translate data into actionable insights.
• Experience managing significant marketing budgets and ensuring effective resource allocation to meet objectives and drive ROI.
• Proven experience in representing a company at industry events and generating qualified leads through effective networking and brand exposure.
• Strong communication and collaboration skills, with the ability to lead cross-functional initiatives.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with Salesforce, Pardot, and Asana.

Nice to Have

• Experience working in or with government and public sector organizations.
• Knowledge of the endpoint management or IT industry is a plus.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits & Perks

• Comprehensive benefits package including medical, dental, and vision insurance.
• 401(k) plan to help prepare for your financial future.
• Unlimited PTO to support work-life balance.
• Opportunity for growth and advancement.
• Flexible remote work options.