Public Site Acquisition Strategy Associate

About the Role

Key Responsibilities

• Own, develop, and manage data-driven acquisition strategies for chase.com and jpmorgan.com, including landing pages, navigation, and lead generation.
• Partner with analytics, design, research, and product teams to identify growth opportunities and measure the impact of acquisition initiatives.
• Collaborate on cross line of business (XLOB) digital strategies to deepen engagement and acquisition across business banking, consumer banking, and other areas.
• Support campaign acquisition efforts by partnering with marketing and product teams to improve ongoing campaigns.
• Align overarching strategy with go-to-market plans for new and innovative business initiatives.
• Analyze and map user journeys to identify friction points and opportunities for improvement, leveraging on- and off-platform research and testing.
• Enhance site navigability and the discoverability of products and features to drive acquisition and engagement.
• Collaborate with the Marketing Experimentation Lead to design, execute, and analyze experiments aimed at improving acquisition and user experience.
• Stay informed on digital marketing trends, user experience best practices, and SEO fundamentals to ensure strategies remain current and effective.
• Work closely with marketing, product, analytics, and design teams to align on goals and deliver seamless digital experiences.
• Communicate findings, recommendations, and results to stakeholders across the organization, utilizing strong executive communication and presentation skills.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 4+ years of professional marketing experience.
• Experience in managing the creative process from strategy to brief to final assets while maintaining a broad learning agenda.
• Experience in digital marketing, acquisition strategy, or user experience optimization.
• Strong analytical skills and proficiency in data analysis tools (e.g., Adobe Analytics, Google Analytics, Tableau).
• Excellent executive communication, presentation and collaboration skills.
• Ability to manage partners, multiple projects and meet deadlines in a fast-paced environment.

Nice to Have

• Demonstrates strong analytical thinking and curiosity, using data to inform decisions and uncover new opportunities.
• Knowledgeable about design best practices and their impact on digital acquisition, even if not directly responsible for design execution.
• Excels in collaboration, working effectively with cross-functional teams.
• Comfortable with experimentation, learning from results, and iterating quickly.
• Focus on improving site navigability and product discoverability with the customer at the center of every solution.