R&S Database Marketing Manager

About the Role

Key Responsibilities

• Manage the team that queries and segments customer database for creating mail, telephone, and e-mail lists for marketing purposes.
• Supervise the Database Marketing organization, including recruiting and team development.
• Maintain the general hygiene of the customer database, addressing bad addresses, bad data, and duplicate accounts.
• Research customer account information in the customer database system.
• Provide friendly, excellent customer service to internal and external customers.
• Ensure accuracy and timeliness of data in support of direct marketing and special event offers.
• Ensure data manipulation processes are efficient, accurate, and meet data security standards.
• Assist in strategic direction of direct marketing initiatives by supporting analysis and interpreting results.
• Run canned queries and write/run ad-hoc queries against customer database using relational database query software.
• Create and maintain Access databases to import, manipulate, and export customer data.
• Create segmented customer lists for marketing campaigns and develop offers and matrices for these lists.
• Use in-house software to specify customer segments, designate coupons, and create final mail files for campaigns.
• Send campaign files to vendors for execution.
• Manipulate and present data in Excel.
• Identify and correct or facilitate correction of bad data in the customer database.
• Interact with marketing staff and other departments in a friendly and responsible manner.
• Lead an organization with methods and actions that are ethical and compliant with laws, regulations, and company policies.
• Identify compliance risks and take actions to minimize them.
• Champion a culture of honesty, integrity, and responsible corporate behavior.

Requirements

• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.
• Previous computer experience with relational database query software, Microsoft Access, and Microsoft Excel.
• Understanding of SQL is desirable.
• Understanding of direct mail list segmentation techniques and theories is desirable.
• Must be very detail-oriented, well-organized, and self-motivated.
• Must be able to read, write, and understand English.
• Must be able to work in a team environment.
• Must present a well-groomed appearance.
• College degree preferred, high school diploma or equivalent required.

Nice to Have

• Understanding of SQL.
• Understanding of direct mail list segmentation techniques and theories.

Qualifications

• College degree preferred, high school diploma or equivalent required.