Recruitment Marketing Coordinator

About the Role

Key Responsibilities

• Manage and report on advertisement campaigns that promote NFI employer branding and job postings.
• Collaborate with internal partners and external vendors on content strategies and campaign development.
• Report and track regularly on KPIs to monitor the success of organic campaign performance and share with team leaders.
• Create and manage reports, dashboards, and data visualizations to provide real-time insight into paid and organic lead generation and employer branding performance.
• Support content creation & monitor NFI's social media channels, including LinkedIn, Facebook, Twitter, Instagram, Snapchat, TikTok and emerging channels.
• Collaborate with internal marketing team, external advertising agencies, and other creative vendors on content strategies to maximize the NFI driver brand.
• Support creative talent stories by interviewing NFI truck drivers & storyboarding new content to showcase their narratives in a compelling way.
• Leverage a suite of truck driver personas that represent targeted audiences across different geographies.
• Participate in vendor meetings with the Recruitment Marketing Team by providing KPI analysis on advertisements.
• Support the Sales and Pricing process by researching competitor wages and value propositions.
• Help gather target demographics, labor supply and demand, and insights about the competitive landscape to assist in content creation.
• Manage and monitor regional job postings on internal and external sites to keep information creative and fresh.
• Support content creation through storyboarding, producing, and editing of content where needed.
• Stay up to date with advertisement tactics, recruitment marketing products and platforms, and competitor strategies.

Requirements

• Bachelor's degree in Marketing, Business, or related fields, or an equivalent combination of education and experience.
• Demonstrate a portfolio of previous work in marketing analysis or advertisement campaign management.
• Intermediate skills in Google Analytics, Google Advertisements, Digital Marketing Strategies, Adobe Suite, and Data Analytics (Power BI preferred).
• Exceptional time management skills, including the ability to organize multiple concurrent campaigns.
• Excellent oral and written communication skills, including establishing rapport with others.
• Ability and availability to work extended hours including nights and weekends as required.
• Travel required - up to 35% depending on campaign and project work.

Nice to Have

• Experience with Data Analytics tools such as Power BI.
• Experience working with social media channels including LinkedIn, Facebook, Twitter, Instagram, Snapchat, TikTok.
• Knowledge of recruitment marketing products and platforms.
• Experience in marketing analysis or advertisement campaign management.

Qualifications

• Bachelor's degree in Marketing, Business, or related fields, or an equivalent combination of education and experience.

Benefits & Perks

• Not specified in the description.