Recruitment Marketing Digital Specialist

About the Role

Key Responsibilities

• Manage both organic and paid social media campaigns, along with broader paid media strategies.
• Lead the planning, development, and execution of digital marketing campaigns, including online advertising and social media deliverables.
• Support talent attraction campaigns across various platforms.
• Collaborate with talent attraction, culture, and marketing teams to develop content that aligns with brand narrative and campaign goals.
• Ensure content supports specific objectives and reaches defined audiences.
• Track and report on the effectiveness of digital marketing initiatives to inform future strategies.
• Manage multiple projects in a fast-paced, matrixed environment using creative, strategic thinking and project management skills.

Requirements

• 5+ years of experience leading, planning, developing, and executing digital marketing campaigns, including online advertising and social media deliverables.
• 2+ years of experience managing recruitment marketing strategies to promote employer brand and attract high-performing talent in evolving markets.
• Experience with content creation across multiple social media platforms to engage target audiences.
• Experience managing partnerships with outside vendors.
• Experience driving campaigns across collaborative, multi-disciplinary project teams in large or matrixed organizations including talent, marketing, social media, and analytics.
• Experience with technology and talent acquisition systems, including Applicant Tracking, Candidate Relationship Management, Artificial Intelligence, and Social Media Platforms.
• Experience executing digital campaigns on platforms such as LinkedIn, Glassdoor, or Indeed.
• Ability to distill complex information into clear, engaging messages.
• Bachelor's degree in Communications, English, Journalism, or Marketing.

Nice to Have

• Experience delivering employer branding, recruitment marketing, or digital marketing within a Fortune 500 company.
• Ability to deliver a portfolio of work samples.
• Ability to thrive in a fast-paced environment.
• Possession of excellent verbal and written communication skills.
• Master's degree in Communications, English, Journalism, or Marketing.

Qualifications

• Bachelor's degree in Communications, English, Journalism, or Marketing.

Benefits & Perks

• Health, life, disability, financial, and retirement benefits.
• Paid leave, professional development, tuition assistance, work-life programs, and dependent care.
• Recognition awards for exceptional performance and demonstration of company values.