Region Manager Marketing Operations - South

About the Role

Key Responsibilities

• Manage budgets, negotiate contracts, and manage relationships with external agencies and technology vendors.
• Develop operational frameworks, processes, and resources to improve operating clarity, focus, and efficiency as marketing programs scale across the region.
• Develop and manage regional marketing operations channels in collaboration with digital marketing managers, including email marketing platforms, CRM systems, and digital advertising platforms.
• Manage the annual regional marketing operations plan, aligning with business objectives and integrating key messaging across channels.
• Implement processes to streamline marketing workflows, ensuring efficiency and consistency across teams.
• Support planning, project management, and execution of marketing initiatives, ensuring timely delivery and alignment with business goals.
• Evaluate and optimize marketing channels to ensure messages reach the right audiences effectively and efficiently.
• Collaborate with communications, digital, and marketing teams to manage content calendars, approval processes, and distribution strategies.
• Review technology platforms, content management systems, and collaboration tools to optimize team productivity.
• Uphold standards, best practices, and policies for marketing operations, ensuring brand consistency and regulatory compliance.
• Work with strategy and finance teams to define KPIs for campaigns and track performance using dashboards, providing regular reports and insights.
• Develop training programs and resources to equip teams with necessary skills and knowledge.
• Drive cross-functional special projects as prioritized by the region director of service line marketing.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 6 years of experience in marketing operations, digital marketing, or related roles.
• Experience developing and managing marketing plans, processes, and technology platforms.
• Background in managing marketing channels, reporting, and content distribution strategies.
• Excellent analytical and organizational skills with experience in project management.
• Proficiency in digital marketing platforms and tools (e.g., CRM, marketing automation, analytics).
• Strong understanding of healthcare trends, regulations, and marketing best practices.
• Strong strategic thinking, problem-solving, and communication skills.
• Ability to work collaboratively with cross-functional teams and senior executives.
• Strong organizational and project management skills with the ability to manage multiple priorities and meet deadlines.
• Excellent interpersonal skills and a collaborative work style.
• Ability to work in a large, geographically diverse system.

Nice to Have

• Experience establishing systems and developing processes in a dynamically scaling environment.
• Experience effectively allocating and tracking financial resources to support marketing activities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Master's degree preferred.
• Minimum of 6 years of relevant experience.

Benefits & Perks

• Pay range of $38.63 - $56.01 per hour.