Region Manager Marketing Operations - South

About the Role

Key Responsibilities

• Lead the development and execution of regional marketing operations strategies, ensuring alignment with overall business objectives and driving marketing efficiency.
• Oversee the implementation of marketing technologies, optimize workflows, manage marketing budgets, and ensure consistent brand messaging across all regional marketing channels.
• Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
• Collaborate with cross-functional teams throughout the region and associated markets to ensure consistent messaging, alignment with company strategies, and adherence to standards and policies.
• Manage budgets, negotiate contracts, and manage relationships with external agencies and technology vendors.
• Develop operational frameworks, processes, and resources to improve operating clarity, focus, and efficiency as marketing programs scale across the region.
• Manage regional marketing operations channels in collaboration with digital marketing managers, including email platforms, CRM systems, and digital advertising platforms.
• Oversee the annual regional marketing operations plan, aligning it with business objectives and integrating key messaging across channels.
• Implement processes to streamline marketing workflows, ensuring efficiency and consistency across teams.
• Support planning, project management, and execution of marketing initiatives to ensure timely delivery and alignment with business goals.
• Evaluate and optimize marketing channels to reach target audiences effectively and efficiently.
• Collaborate with communications, digital, and marketing teams to manage content calendars, approval processes, and distribution strategies.
• Review technology platforms, content management systems, and collaboration tools with digital teams to optimize productivity.
• Uphold standards, best practices, and policies for marketing operations, ensuring brand consistency and regulatory compliance.
• Work with strategy and finance teams to define KPIs for campaigns, manage dashboards, and track marketing effectiveness, providing regular reports and insights.
• Develop training programs and resources to equip teams with skills and knowledge for executing marketing strategies.
• Drive cross-functional special projects as prioritized by the region director of service line marketing.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 6 years of experience in marketing operations, digital marketing, or related roles.
• Experience developing and managing marketing plans, processes, and technology platforms.
• Background in managing marketing channels, reporting, and content distribution strategies.
• Excellent analytical and organizational skills with experience in project management.
• Familiarity with related industries and operations-specific challenges.
• Proven experience in developing and executing successful marketing operations strategies.
• Proficiency in digital marketing platforms and tools (e.g., CRM, marketing automation, analytics).
• Experience establishing systems and developing processes in a dynamically scaling environment.
• Experience effectively allocating and tracking financial resources to support marketing activities.
• Strong understanding of healthcare trends, regulations, and best practices related to marketing.
• Strong strategic thinking and problem-solving abilities.
• Excellent written and verbal communication skills, with the ability to communicate complex information effectively.
• Excellent presentation skills.
• Ability to work collaboratively with cross-functional teams and senior executives.
• Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
• Excellent interpersonal skills and a collaborative work style.
• Ability to work in a large, geographically diverse system.
• Strong analytical skills and experience with marketing analytics tools.

Nice to Have

• Experience in healthcare industry marketing.
• Experience with content management systems and collaboration tools.
• Experience in a large, geographically dispersed organization.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Master's degree preferred.
• Minimum of 6 years of relevant experience.

Benefits & Perks

• Not specified in the description.