Regional Digital Advocacy Manager

About the Role

Key Responsibilities

• Develop and draft assets for digital advocacy campaigns focused on supporting NRDC's local, state and regional environmental policy advocacy goals.
• Write and edit email and action alerts, landing page copy, and some supporting copy for multi-channel assets (e.g. social or digital ad copy).
• Coordinate the intake and scheduling of regional advocacy issues with other key Communications Department staff, other NRDC teams, and outside consultants.
• Execute editorial review and approval processes and work with digital production staff to proof and launch emails, SMS messages, and forms.
• Collaborate with the team to ensure action alerts conform to digital advocacy and engagement best practices.
• Monitor and report on the results of campaigns and use data and analytics to make strategic and tactical campaign decisions.
• Develop and distribute data-driven performance reports on regional digital advocacy efforts to key stakeholders inside NRDC.
• Curate promotion of regional advocacy efforts on key Communications channels like the website and social media channels.

Requirements

• Minimum 2-4 years' experience in digital and/or on-the-ground advocacy, ideally with some experience working on progressive national advocacy causes and/or political or electoral campaigns.
• Strong writing and editing skills, experience writing short and punchy direct-response advocacy emails, and the ability to adapt writing style to a pre-existing 'voice.'
• Demonstrated ability to produce copy that is clear, compelling, and motivating, with the capacity to turn around copy on a same-day basis for rapid response.
• Knowledge of digital engagement best practices and interest in staying up to date on new digital advocacy tools, tactics, and strategies.
• Ability to work quickly in a 'rapid response' environment to draft copy in response to breaking news events.
• A deep concern for the natural world, a belief in the power of grassroots action to make a difference, and a commitment to using a large membership and online citizen network to help protect the environment.

Nice to Have

• Experience working with progressive advocacy organizations, electoral campaigns, and/or consulting firms to utilize digital tools to mobilize people to take action online.
• Experience with on-the-ground grassroots or field organizing.

Qualifications

• Educational background is not explicitly specified, but relevant professional experience is required.

Benefits & Perks

• Competitive salaries and excellent benefits.
• Supportive working environment.
• Salary range from $82,000 to $90,000.
• Hybrid work model requiring 8 days per month in the office.
• Health safety measures including vaccination requirements or accommodations.