Regional Director of Brand & Marketing

Vgk

Las Vegas, NV

Full Time

Director

101k-131k

26 days ago

Job Description

About the Role

The Regional Director of Brand & Marketing at Foley Hospitality is responsible for driving brand awareness, customer engagement, and revenue growth across hospitality businesses and membership programs. The role involves creative marketing, storytelling, ensuring brand consistency, elevating online presence, and tailoring strategies to local markets. The position oversees a small internal team and manages third-party vendors to meet organizational objectives within a high-performing, innovative sports and hospitality management company committed to delivering memorable experiences.

Key Responsibilities

Develop marketing budgets for each hospitality business and the Inner Circle program.
Set objectives and success metrics for various marketing distribution channels.
Negotiate with third-party vendors to ensure value for money.
Allocate marketing resources efficiently and effectively.
Collect and utilize data and analytics to measure brand performance, awareness, and guest engagement.
Identify opportunities to elevate the brands.
Clarify and maintain the brand identity for each hospitality business in alignment with Foley Hospitality's strategic framework.
Develop and execute marketing and messaging strategies for events and experiences at each hotel and business through social media, digital, and PR efforts.
Focus on local and key drive markets to boost occupancy rates through heavy and creative marketing.
Source strategic partnerships to enhance the perception and image of each property and brand.
Partner with influencers and media to tell the right brand story.
Oversee Public Relations strategies and programming to showcase the brands correctly.
Create a safe, collaborative environment within marketing teams where all members feel valued.
Build and lead a high-performing marketing team.
Coach and develop team members to meet performance standards through feedback, communication, and training.

Requirements

7+ years of progressive marketing and brand management experience, including multi-unit or multi-concept oversight.
Strong record of developing creative campaigns and maintaining a strong social media presence.
Deep understanding of diverse marketing tools and analytics.
Flexibility to travel to various locations each month.

Nice to Have

Experience in hospitality management or related industries.
Experience with influencer partnerships and media relations.
Knowledge of digital marketing strategies specific to hospitality and entertainment sectors.

Qualifications

Relevant professional experience in marketing and brand management.

Benefits & Perks

Competitive salary range of $101K - $131K annually.

Working at Vgk

Foley Hospitality is committed to being the most experience-obsessed and innovative sports and hospitality management company globally. The company values integrity, entrepreneurship, teamwork, continuous growth, and engagement. Leadership emphasizes living the company's values, building winning teams, enabling and empowering employees, elevating performance, and completing objectives responsibly. The organization fosters a collaborative, entrepreneurial, and creative environment where all team members are valued and supported.

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