Regional Field & Trade Marketing Manager- East

About the Role

Key Responsibilities

• Lead collaboration efforts between sales and marketing to develop, implement, and analyze regional marketing initiatives and strategies.
• Manage a team of local Field and Trade Marketing Managers, overseeing their activities including store visits, activations, events, and budtender training.
• Oversee and assist with the execution of local monthly marketing calendars, including activations, media, and support for national campaigns.
• Manage regional budgets for events, swag, travel, and budtender engagement, estimating costs and ensuring proper execution.
• Develop, collect, and share monthly regional marketing and sales recaps with key stakeholders.
• Create and manage key brand partnerships with local businesses and non-profit organizations to foster community relations.
• Work with the Sales Director to roll out brand strategies and initiatives, and develop metrics to measure success.
• Monitor industry trends and competitor activities within the region.
• Collaborate with national marketing and cross-functional teams to align regional priorities and support localized campaigns.
• Lead, train, and hold teams accountable for store visual execution and brand standards.

Requirements

• BA Degree in Business, Marketing or related field.
• Minimum 5-10 years of relevant experience in field marketing/brand marketing and implementing integrated campaigns across multiple locations.
• Minimum of 3+ years of people management experience, with a proven ability to lead and develop teams.
• Dispensary or related retail experience.
• Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums.
• Excellent knowledge of marketing planning tools and strategies.
• Ability to give dynamic product and marketing presentations.
• Ability to build relationships with internal and external partners.
• Excellent writing and presentation building skills (e.g., Canva, PowerPoint).
• Ability to plan, execute, and analyze marketing strategies and campaigns.
• Ability to work cross-functionally with sales and operations teams.
• Reliable vehicle or transportation for travel to in-state events and retail locations.
• Candidates must live in a priority market within their territory.
• Ability to work occasionally on weekends and evenings.

Nice to Have

• Passion for the company, brands, and industry.

Qualifications

• BA Degree in Business, Marketing or related field.

Benefits & Perks

• Annual compensation from $80,000 - $120,000, plus potential bonuses starting January 2025.
• Full suite of medical, dental, and vision insurance.
• Paid parental leave.
• 401(k) plan.
• Paid Time Off.
• Long-Term Disability.
• Employee Assistance Program.
• Employee life insurance and supplemental life.
• Spouse and child life and AD&D insurance.
• Pet insurance.
• FSA and HSA options.