Regional Marketing Manager

About the Role

Key Responsibilities

• Plan and execute regional demand generation programs aligned with sales objectives, including events, webinars, ABM campaigns, and digital initiatives.
• Develop and manage co-marketing programs with key partners, including resellers, MSSPs, and distributors.
• Collaborate closely with Sales, Channel, and partner teams to support pipeline goals and drive marketing-sourced opportunities.
• Track, measure, and report on the performance and ROI of marketing campaigns and partner initiatives.
• Own and manage the regional marketing budget, ensuring strategic allocation of spend for maximum impact.
• Manage Marketing Development Funds and ensure compliance, effectiveness, and accurate tracking.
• Partner with Corporate Marketing, Content, Design, Social, and Product Marketing to ensure regional efforts are brand-aligned and supported by appropriate assets and messaging.

Requirements

• 5+ years of experience in B2B field and/or channel marketing, preferably within the cybersecurity or enterprise technology space.
• Proven success in planning and executing regional marketing campaigns and co-marketing initiatives with partners.
• Strong understanding of the cybersecurity industry, buyer personas, and channel ecosystems.
• Experience managing regional budgets, marketing spend, and reporting on campaign ROI.
• Ability to work cross-functionally with corporate marketing, design, social media, sales, and partner teams.
• Excellent communication, project management, and organizational skills.
• Proficiency with tools like Salesforce, marketing automation platforms, and partner portals.
• Experience with account-based marketing (ABM) strategies is a plus.
• Willingness to travel as needed

Nice to Have

• Experience with account-based marketing (ABM) strategies