Regional Marketing Manager

New Relic

Miami, FL

Full Time

Mid Level

86k-116k

7 days ago

Job Description

About the Role

The Regional Marketing Manager at Relic is responsible for delivering programs that create, influence, and accelerate pipeline for sales-owned enterprise accounts in the US and Canada. Reporting to the Senior Director, Americas Regional Marketing, this role involves planning and executing regional marketing initiatives, engaging with customers, and collaborating across teams to achieve measurable outcomes in a fast-paced environment.

Key Responsibilities

Plan and execute regional marketing programs in the US & Canada including 3rd party events & tradeshows, Relic-hosted events, joint programs with partners, and 1:1 ABM activities for selected accounts.
Develop internal and external promotion plans to drive attendance for your programs using multiple channels including email, paid media, social, sales teams, SDRs, and channel partners.
Recruit and maintain a list of customers willing to share their stories and collaborate with corporate marketing to develop these stories into case studies, webinars, blog posts, and event speakers.
Build registration pages using Drupal templates and create Market & SFDC campaigns.
Work closely with creative, copywriting, and marketing ops teams.
Establish clear, measurable outcomes for programs and follow through with regular reporting and analysis of results.

Requirements

3-5 years experience with both online & offline marketing activities such as trade shows, conferences, roadshows, workshops, and webinars.
Understanding of Account-Based Marketing principles and tactics with demonstrable examples of implementation.
Proven Salesforce & Market expertise including setting up campaigns, building emails, creating reports, and understanding leads vs contacts.
Strong sense of accountability and ability to operate at a fast pace with a sense of urgency.
Excellent English written and verbal communication skills.

Nice to Have

Experience with developing case studies, webinars, and blog content.
Familiarity with Drupal templates and campaign management tools.

Qualifications

Experience with online and offline marketing activities.
Understanding of Account-Based Marketing principles.
Proven Salesforce and marketing campaign expertise.

Benefits & Perks

Healthcare, dental, and vision benefits.
Parental leave and planning.
Paid holidays and mental health benefits.
401(k) plan and match.
Flex time-off and 11 paid holidays.
Volunteer time-off.
Other competitive benefits.

Working at New Relic

Relic fosters a diverse, welcoming, and inclusive environment where employees are encouraged to bring their authentic selves to work. The company values different backgrounds and abilities, and promotes a flexible workforce model that supports fully office-based, remote, or hybrid work arrangements. Relic is committed to empowering employees to achieve professional and business success while aligning with its mission and values.

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