Regional Marketing Manager, Enterprise East & Canada

About the Role

Key Responsibilities

• Plan, design, and execute compelling revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing aligned to target accounts at their stage of the buyer's journey.
• Work closely with channel and business development teams to jointly go-to-market in your region with sales enablement and marketing activities.
• Identify, manage, coordinate resources and measure effectiveness of channel, CyberArk, and industry events in the Central region.
• Work with contracted marketing fulfillment house to ensure timely shipments of event materials to all regional engagement activities and enable sales to execute with high quality and accountability.
• Collaborate with aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads.
• Partner with the AMS ABX lead on targeted, industry-focused programs spanning programmatic and high-touch, high-customization components to drive high ASPs and win rates at top accounts.
• Work with Global Solutions Marketers on tailoring field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions.

Requirements

• 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing.
• 5+ years of experience running marketing programs with accountability to pipeline goals.
• Demonstrated ability of developing marketing programs with the channel or partners.
• Experience developing and executing account-based marketing strategies.
• Professional B2B tech marketing experience leading demand generation programs preferably in the information security space.
• Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso.
• Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation.
• Excellent oral and written communication skills.
• Ability to travel, averaging 20% of time.

Nice to Have

• Experience in the information security industry.
• Experience working with global marketing teams.
• Experience with high-touch, high-customization marketing programs.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Salary range of $108,000 - $145,000/year, plus commissions or discretionary bonus based on performance.
• Wide range of medical, dental, vision, financial, and other benefits.