Regional Marketing Manager

New Relic

Raleigh, NC

Full Time

Mid Level

86k-116k

7 days ago

Job Description

About the Role

The Regional Marketing Manager at Relic is responsible for delivering programs that create, influence, and accelerate pipeline for sales-owned enterprise accounts in the US and Canada. Reporting to the Senior Director, Americas Regional Marketing, this role involves planning and executing regional marketing initiatives, engaging with customers, and collaborating across teams to achieve measurable outcomes in a fast-paced environment.

Key Responsibilities

Plan and execute regional marketing programs in the US & Canada including 3rd party events & tradeshows, Relic-hosted events, joint programs with partners, and 1:1 ABM activities for selected accounts.
Develop internal and external promotion plans to drive attendance for your programs using multiple channels including email, paid media, social, sales teams, SDRs, and channel partners.
Recruit and maintain a list of customers willing to share their stories and collaborate with corporate marketing to develop these stories into case studies, webinars, blog posts, and event speakers.
Build registration pages using Drupal templates and create Market & SFDC campaigns.
Work closely with creative, copywriting, and marketing ops teams.
Establish clear, measurable outcomes for your programs and follow through with regular reporting and analysis of results.

Requirements

3-5 years experience with both online & offline marketing activities such as in-person trade shows, conferences, roadshows, workshops, and webinars.
Understanding of Account-Based Marketing principles and tactics with demonstrable examples of implementation.
Proven Salesforce & Market expertise including setting up campaigns, building emails, creating reports, and understanding leads vs contacts.
An ingrained sense of accountability for your programs and the ability to operate at a fast pace with a sense of urgency.
Excellent English written and verbal communication skills.

Nice to Have

Experience with developing case studies, webinars, blog posts, and event speakers.
Experience working independently and building relationships across organizations.
Comfort with testing new tactics and learning from failures.

Qualifications

Relevant professional experience in marketing, specifically in online and offline activities.
Experience with Salesforce and marketing automation tools.

Benefits & Perks

Healthcare, dental, and vision coverage.
Parental leave and planning.
Paid holidays and mental health benefits.
401(k) plan and match.
Flex time-off and 11 paid holidays.
Volunteer time-off.
Other competitive benefits.

Working at New Relic

Relic fosters a diverse, welcoming, and inclusive environment where employees are encouraged to bring their authentic selves to work. The company celebrates different backgrounds and abilities, values different perspectives, and aims to make everyone feel comfortable and empowered. Relic emphasizes a flexible workforce model supporting fully office-based, remote, or hybrid work arrangements.

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