Regional Marketing Manager - NAM

Roche

Indianapolis, IN

Full Time

Mid Level

104k-193k

about 1 month ago

Job Description

About the Role

Roche is committed to innovation in healthcare, aiming to prevent, stop, and cure diseases while ensuring access to healthcare for all. The company values personal expression, open dialogue, and genuine connections, fostering a culture where employees are valued, accepted, and respected. Roche employs over 100,000 people worldwide and focuses on advancing science to deliver life-changing healthcare solutions that make a global impact.

Key Responsibilities

Act as liaison between US and CAN local marketing and RIS GTM - Marketing.
Champion the knowledge and understanding of the RIS PLCF and engagement model of the Go-to-Market organization.
Collaborate with global marketing teams to adapt and implement strategic marketing initiatives tailored to the NAM region to ensure the effectiveness of market activities in NAM market.
Lead and facilitate enablement sessions and workshops to enhance local teams' understanding and utilization of marketing assets within key commercial programs, including solution selling, cybersecurity, and competitive positioning.
Work closely with product teams to support the commercialization of products in the NAM region.
Establish and track key performance metrics for marketing campaigns, from lead generation to contract signing, collaborating with local teams.
Enable global marketing partners and campaign leaders to receive key tracking metrics required for campaign success.
Analyze marketing data to measure the success of initiatives and provide actionable insights for continuous improvement.
Support the implementation of pricing models.
Monitor and analyze competitive programs, providing insights and recommendations to local teams.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.
5+ years of experience in marketing with a focus on activation and enablement.
Proven experience working in a global or regional role, preferably within the NAM region.
Strong understanding of marketing strategies, pricing, and competitive analysis.
Excellent communication and interpersonal skills.
Ability to work collaboratively across diverse teams and cultures.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proficiency in marketing automation tools and platforms (e.g., Marketo, Salesforce, SMP platform).

Nice to Have

Experience in the healthcare or technology industry.
Knowledge of NAM market dynamics and regulatory environment.

Benefits & Perks

The position qualifies for benefits as detailed at the provided link.
A discretionary annual bonus may be available based on individual and company performance.

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