Regional Organic Content Specialist

About the Role

Key Responsibilities

• Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning.
• Develop and oversee content creation workflows, leveraging Canva templates, guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr.
• Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand-consistent manner.
• Champion regional visibility by developing tailored organic campaigns that support division-level priorities, events, and promotions.
• Drive content strategy through Air Table planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross-channel alignment.
• Oversee regional asset libraries, ensuring all photography and creative assets in Crooze are current, brand-compliant, and accessible to key partners.
• Ensure brand consistency by acting as a subject matter expert on Lennar's visual and messaging standards, applying updates and educating partners as needed.
• Lead performance reviews of organic channels, interpreting engagement, reach, and follower growth trends to shape content direction and inform strategy.
• Provide insights and recommendations to optimize content mix, post timing, and channel tactics for stronger impact.
• Own the optimization of Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility.
• Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement.

Requirements

• Bachelor of Science or Arts degree or equivalent required; High school diploma or GED required.
• Minimum 2-4 years of experience in social media content coordination or related roles.
• Proven work experience as a Social Media Content Coordinator.
• Strong computer skills and competencies, including knowledge of Microsoft Office applications and Canva.
• Strong organizational and time management skills to handle multiple deadlines.
• Physical ability to operate computer equipment and perform sedentary office tasks, including speaking, hearing, bending, reaching, lifting up to 25 lbs, and finger dexterity.
• Knowledge of Meta and social media platforms is a plus; familiarity with Sprinklr is a plus.

Nice to Have

• Knowledge of Sprinklr platform.
• Knowledge of Meta and other social sites.

Qualifications

• Bachelor of Science or Arts degree or equivalent
• High school diploma or GED
• 2-4 years of relevant experience

Benefits & Perks

• Paid parental leave
• Health insurance (Medical, Dental, Vision)
• 401(k) Retirement Plan with $1 for $1 Company Match up to 5%
• Paid Parental Leave
• Associate Assistance Plan
• Education Assistance Program
• Up to $30,000 in Adoption Assistance
• Up to three weeks of vacation annually
• Holiday, Sick Leave, and Personal Day policies
• Referral Bonus Program
• Home Purchase Discounts
• Participation in company events and social media engagement