Remote eCommerce Content Specialist - Kay

Signet Jewelers

Coppell, TX

Full Time

Entry Level

48k-60k

about 1 month ago

Job Description

About the Role

The Content Specialist will work to create, build, and maintain an extensive library of content, text, audio, and video materials for all websites that will work to develop new customers and benefit the current. This person will work closely with the Marketing team to deliver content that meets the brand expectations. The role involves collaborating with the user experience team, digital marketing team, and social media team to ensure cohesive messaging across channels. The position offers remote or hybrid work options in Northeast, OH, or DFW, TX areas. Signet Jewelers is a leading retailer of diamond jewelry, emphasizing a people-first culture, diversity, inclusion, and career growth opportunities.

Key Responsibilities

Research, plan, create, build, and launch content on Kay & Kay Outlet websites that encourages browsing, searching, discovery, and conversion while ensuring content and product marketed across digital marketing channels is cohesive and omni-channel
Manage, update, and create organic content for Kay & Kay Outlet websites to improve organic search rankings within Google search engines
Partner with SEO Manager and Search Agency to optimize and pivot content based on Google Core Vital benchmarks
Govern third-party marketing tools (BazaarVoice, Medallia, SYTE, Fanreel, Narvar, Tangiblee, Segoma, Decibel, GroupBy) to listen, learn, and enhance customer experience
Collaborate with eMerchandising team to create product categories, improve online search results, and launch new brands/collections
Perform regular audits of the Kay and Kay Outlet websites to ensure proper functionality and escalate issues as needed
Participate in release and UAT testing, and approve new/enhanced website functionality
Work with creative services to develop content aligned with customer interests and marketplace competitiveness
Evaluate website content and product assortments to improve customer experience and inform future content development

Requirements

Bachelor's degree in business or related field, preferred
1+ years of experience in a similar role
Experience with tools like Smart Edit CMS (or other CMS tools), BazaarVoice Ratings & Reviews, Adobe Experience Platform, Adobe Analytics, and JIRA is a plus
Ability to create and manage digital content that aligns with brand standards
Strong collaboration skills to work with multiple teams including marketing, UX, and creative services
Knowledge of SEO best practices and website audit procedures

Nice to Have

Experience with Adobe Experience Platform and Adobe Analytics
Familiarity with third-party marketing tools such as BazaarVoice, Medallia, SYTE, Fanreel, Narvar, Tangiblee, Segoma, Decibel, GroupBy

Qualifications

Bachelor's degree in business or related field, preferred
1+ years in similar role

Benefits & Perks

Premium Healthcare Coverage - Comprehensive medical, dental, and vision plans
401(k) with Company Match - Generous retirement savings plan
Generous Time Off - Robust PTO package and company holidays
Diversity, Equity & Inclusion Programs
Career Growth & Development opportunities
Exclusive Perks - Wellness programs, employee discounts, and more

Working at Signet Jewelers

Signet Jewelers is a people-first company that values diversity, inclusion, and equity. The organization fosters a culture of collaboration, professional growth, and community engagement, emphasizing empowering team members and creating a welcoming environment for all employees.

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