Restaurant Marketing Analytics Manager

Self Opportunity

Dallas, TX

Full Time

Senior

100k-120k

8 days ago

Job Description

About the Role

We're hiring a Marketing Analytics Manager to own and evolve our data-driven marketing strategy in a high-growth, multi-location consumer brand. This newly created role is ideal for a strategic, hands-on analyst with a strong grasp of customer behavior, loyalty marketing, and digital media analytics. You'll collaborate cross-functionally with Marketing, Operations, and Finance to deliver insights that inform marketing and business decisions. This role requires someone comfortable working independently, confident in navigating ambiguity, and eager to shape the analytics foundation of a rapidly growing brand.

Key Responsibilities

Lead analysis of loyalty programs, digital performance, and sales data to uncover actionable insights
Support implementation and optimization of our new CDP (Bikky) and POS systems
Evaluate A/B tests and marketing campaigns to inform future media spend and customer strategies
Translate complex data into clear, concise recommendations for leadership and cross-functional partners
Build dashboards and reporting tools that track KPIs and guide performance improvements
Act as a strategic thought partner to senior leadership and cross-department stakeholders

Requirements

Strong analytical background with proven ability to interpret complex data
Clear communicator who can simplify findings for both technical and non-technical audiences
Collaborative mindset with a history of cross-functional partnership (Marketing, Ops, Finance)
Ability to work autonomously in a fast-paced, entrepreneurial environment
Experience with consumer brands, restaurants, or fast-casual/QSR space is a plus
Familiarity with loyalty programs, CDPs, digital channel analysis, and A/B testing tools