RevOps and Marketing Lead

About the Role

Key Responsibilities

• Own the strategy and execution for new outbound and inbound initiatives that fuel pipeline growth.
• Launch, test, and optimize multichannel campaigns across email, social, search, and paid media.
• Manage website content, performance, conversion rate optimization, and build-out strategy.
• Oversee SEO and PPC vendor teams to ensure aligned execution and measurable ROI.
• Assign prospect lists and campaign workflows for sales reps.
• Maintain and evolve the sales tech stack (HubSpot, Outreach, Orum, Dripify, Apollo, etc.).
• Design, deploy, and optimize outbound playbooks in coordination with sales leadership.
• Track and report on KPIs such as MQL, SQL, CAC, conversion funnel, and channel ROI.
• Present KPIs and insights to the leadership team weekly and monthly.
• Move quickly, get hands dirty, and produce measurable outcomes.
• Manage outbound and inbound programs personally, executing the playbook on the field.
• Use data and analytics to learn and iterate quickly, maintaining a data-driven growth mindset.
• Speak the language of digital services, SaaS, or IT consulting industries.
• Build programs, teams, or systems from scratch in a high-growth, early-stage environment.
• Quickly learn new technologies, market signals, and buyer personas.

Requirements

• Experience in or around digital services, SaaS, or IT consulting.
• Ability to speak the language of our buyers and industry.
• Proven experience building programs, teams, or systems in high-growth environments.
• Strong data and analytics skills for decision-making and KPI tracking.
• Hands-on experience managing outbound and inbound marketing programs.
• Familiarity with digital marketing channels including email, social, search, and paid media.
• Ability to operate independently and execute campaigns personally.
• Growth hacker mentality with a bias toward execution and results.

Nice to Have

• Familiarity with our ICPs: venture-backed SaaS, enterprise IT organizations, consulting firms, tech-enabled companies.
• Experience working in or marketing for B2B services organizations, especially those selling staff augmentation, IT project delivery, or software development services.
• Prior experience as a solo marketer or GTM lead at a scaling B2B tech or services company.

Benefits & Perks

• Competitive base salary
• Performance-based bonus based on the number of MQLs generated
• Health, dental, and vision benefits
• PTO benefits