Sales and Marketing Operations Manager

Lakeside Software

Ann Arbor, MI

Full Time

Senior

about 2 months ago

Job Description

About the Role

Lakeside Software is redefining how organizations deliver and optimize digital employee experiences. Our platform, powered by edge intelligence and observability, helps IT teams understand performance from the point of experience, enabling faster root cause analysis, better prioritization, and smarter investments. As we expand our go-to-market efforts, we're looking for a high-potential, early-career professional to join our team in an administrative capacity with a clear growth path into sales or marketing. We are seeking a highly analytical and systems-savvy Sales & Marketing Operations Manager to optimize how we generate, track, and convert pipeline. This role will sit at the center of sales and marketing performance—ensuring visibility, accountability, and efficiency from first touch to closed-won.

Key Responsibilities

Develop and maintain BI dashboards and reports to track lead-to-opportunity conversion rates, sales cycle velocity, win/loss rates and revenue attribution, and marketing-sourced and influenced pipeline.
Ensure seamless lead flow and lifecycle management across Marketo and Salesforce, including MQL, SAL, SQL, and opportunity handoffs.
Own marketing automation programs in Marketo, including campaign execution, scoring, routing, and nurturing workflows.
Manage CRM data hygiene, including deduplication, fieldernance, segmentation, and enrichment strategies.
Partner with Sales Ops, RevOps, and GTM teams to ensure accurate forecasting, territory planning, and funnel performance tracking.
Define and enforce processes for lead qualification, sales stage definitions, and pipeline SLApliance.
Support tool integrations and data sync across platforms such as 6sense, ZoomInfo, Gong, and others.
Continuously audit and improve GTM infrastructure and data models to support scalability and performance reporting.

Requirements

4-7 years of experience in sales or marketing operations at a B2B SaaS company.
Advanced proficiency in Salesforce, Marketo, and BI/reporting tools (e.g., Tableau, Power BI, Salesforce dashboards).
Proven experience analyzing and improving funnel metrics and sales/marketing performance.
Strong understanding of lead lifecycle management, campaign attribution, and funnel KPIs.
Experience managing marketing automation workflows and campaign execution in Marketo.
Meticulous attention to data quality and systems hygiene.
Highly collaborative with excellent communication and documentation skills.
Bachelor's degree in business, marketing, analytics, or a related field.

Nice to Have

Experience with tool integrations and data sync across multiple platforms such as 6sense, ZoomInfo, Gong.
Experience in process optimization and system scalability.

Qualifications

Bachelor's degree in business, marketing, analytics, or a related field.

Working at Lakeside Software

Lakeside Software is committed to pursuing a diverse and talented team and offering an inclusive environment for all employees and candidates. We are particularly interested in applications from a broad spectrum of individuals, including women, historically marginalized groups, individuals with disabilities, members of the LGBTQIA+ community, veterans, and other protected groups. Lakeside is dedicated to providing equal access and opportunity, as well as reasonable accommodation, for individuals with disabilities in employment, its services, activities, and programs.

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