Sales & Marketing Operations Manager

About the Role

Key Responsibilities

• Develop and maintain BI dashboards and reports to track lead-to-opportunity conversion rates, sales cycle velocity, win/loss rates, revenue attribution, and pipeline sourced or influenced by marketing.
• Ensure seamless lead flow and lifecycle management across Marketo and Salesforce, including MQL, SAL, SQL, and opportunity handoffs.
• Own marketing automation programs in Marketo, including campaign execution, scoring, routing, and nurturing workflows.
• Manage CRM data hygiene, including deduplication, field governance, segmentation, and enrichment strategies.
• Partner with Sales Ops, RevOps, and GTM teams to ensure accurate forecasting, territory planning, and funnel performance tracking.
• Help define and enforce processes for lead qualification, sales stage definitions, and pipeline SLA compliance.
• Support tool integrations and data synchronization across platforms such as 6sense, LinkedIn, ZoomInfo, Gong, and others.
• Continuously audit and improve GTM infrastructure and data models to support scalability and performance reporting.

Requirements

• 4-7 years of experience in sales or marketing operations at a B2B SaaS company.
• Advanced proficiency in Salesforce, Marketo, and BI/reporting tools (e.g., Tableau, Power BI, Salesforce dashboards).
• Proven experience analyzing and improving funnel metrics and sales/marketing performance.
• Strong understanding of lead lifecycle management, campaign attribution, and funnel KPIs.
• Experience managing marketing automation workflows and campaign execution in Marketo.
• Meticulous attention to data quality and systems hygiene.
• Highly collaborative with excellent communication and documentation skills.
• Bachelor's degree in business, marketing, analytics, or a related field.

Nice to Have

• Experience with tools such as 6sense, LinkedIn, ZoomInfo, Gong, and other GTM platforms.

Benefits & Perks

• Medical, Dental & Vision Insurance
• Flexible Spending
• Short & Long Term Disability Insurance
• Company Paid Life & Voluntary Life & AD&D Insurance
• 401(k) matching
• 11 Days Observed Holidays
• 20 Days PTO
• 5 Days Paid Sick Time
• Hybrid work environment
• Opportunities for career development and growth
• A collaborative and supportive team culture