Sales Director, Adult Beverage

About the Role

Key Responsibilities

• Lead the formulation and execution of sales strategies & plans across the sales team.
• Penetrate and develop high level customer relationships with senior leadership across assigned territory.
• Call on various functional groups (Brand, Trade Marketing, Shopper Marketing, etc.) at Adult Beverage clients to secure support for Vestcom Media Solutions.
• Call on local CPG/AB Shopper Teams to secure media spend behind VMS products and services.
• Confidently deliver the Vestcom shelf edge value proposition and influence clients through strong knowledge of solutions, products, and services.
• Possess strong analytical skills and understand key retailer and CPG/AB measurement criteria on topline and bottom-line metrics.
• Manage and develop the VMS shopper sales team into a collaborative and strategic selling entity.
• Own prospecting approaches and develop presentations and proposals that position VMS as a winning shopper media value proposition.
• Manage sales pipeline and deliver consistent close rates to achieve sales goals.
• Provide detailed and accurate sales forecasting utilizing existing CRM tools.
• Monitor customer, market, and competitor activity and provide feedback to company leadership.
• Represent VMS at tradeshows and local retailer and marketing events as needed.
• Work cross-functionally with other teams to support the sales process.
• Ensure compliance with internal policies, procedures, and internal controls in accordance with the Sarbanes-Oxley Act 2002 Section 404.

Requirements

• Bachelor's degree in business, marketing or related field required; Master's degree a plus.
• At least 10+ years sales experience with Retail/CPG/AB focus in marketing/sales organizations.
• Experience working for either a leading CPG/AB or a large marketing services solution provider.
• Knowledge of Brand, Retail, Shopper Marketing and Media landscape.
• Proven record of achieving top-line revenue and bottom-line targets.
• Experience in consultative data-driven selling.
• Ability to develop and deploy sales and go-to-market strategies.
• Exceptional negotiation, conflict management, account management, and strategic selling skills.
• Self-starter with the ability to manage up and down, with a hunter mentality and team mentoring skills.
• Superior analytical, oral, interpersonal, and written communication skills.
• Ability to embody and reflect Vestcom's core values.

Nice to Have

• Experience in digital solutions and next-gen media solutions.

Qualifications

• Bachelor's degree in business, marketing or related field.
• 10+ years of sales experience in Retail/CPG/AB sectors.

Benefits & Perks

• Salary range of $127,500 - $170,000/year.
• Full-time role with work from home flexibility and potential work at nearby offices or client locations.
• Travel up to 25% may be required.
• Compliance with company policies including maintaining a drug-free workplace and safety policies.