Sales Enablement Specialist

UnitedHealth Group

Eden Prairie, MN

Full Time

Mid Level

71k-127k

8 days ago

Job Description

About the Role

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. We are seeking a highly skilled and motivated Marketing Specialist to join our team, focusing on developing marketing materials to drive growth for our payer and provider commercial payments business. This role involves collaborating with product marketing, insights, and creative teams to create compelling content aimed at healthcare financial decision marketers, supporting sales initiatives, and managing marketing content and campaigns.

Key Responsibilities

Collaborate with product marketing to ensure sales teams are equipped with the right messaging, assets, and tools for each campaign and product launch
Create and manage sales collateral, presentations, case studies, email templates, and product sheets tailored to different stages of the buyer journey
Partner with product teams to create and deliver sales training aimed at improving product knowledge and the use of sales marketing materials
Support sales/relationship management team on RFP/finalist presentations for strategic deals
Create and/or work with vendors on marketing content such as product explainer videos, infographics, insights articles, webinars, etc.
Track and analyze the effectiveness of enablement initiatives using KPIs such as content usage, sales productivity, and win rates
Provide marketing support for events such as trade shows and round tables
Lead the creative brief process for the marketing team, coordinating resources and managing deadlines

Requirements

3+ years of experience in marketing, with a focus on product marketing strategy and content creation
Ability to be highly organized and to multi-task, managing a high volume of tactics from concept to execution to optimization
Ability to be a team player with solid interpersonal skills, ability to work with multiple stakeholders and build good working relationships
Demonstrated ability to project manage
Comfortable with ambiguity and able to shift projects and strategies to meet the changing landscape

Nice to Have

Experience designing PowerPoint presentations
Experience writing content such as white papers, articles, blogs and social media content
Experience marketing to provider and health plan/insurance organizations
Experience supporting sophisticated sales organizations and fast-paced technology marketing teams

Qualifications

Formal educational background is not explicitly specified, but experience in marketing is required

Benefits & Perks

A comprehensive benefits package
Incentive and recognition programs
Equity stock purchase
401k contribution
Salary range from $71,200 to $127,200 annually
All benefits are subject to eligibility requirements

Working at UnitedHealth Group

Optum fosters a culture guided by inclusion, talented peers, and career development opportunities. The organization is committed to helping people live healthier lives, addressing health disparities, and enabling equitable care. It values innovation, collaboration, and making a positive impact on communities served.

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