Senior GTM Strategy & Enablement Manager

About the Role

Key Responsibilities

• Transform new hire onboarding from basic to best-in-class, designing role-specific onboarding paths that reduce ramp time by 30%+ for various sales roles across segments.
• Build the TA industry knowledge foundation to help reps contribute value from day one.
• Partner with RevOps to establish ramp benchmarks and track progress with data.
• Build and maintain a comprehensive playbook library, extracting tribal knowledge from top performers into searchable, actionable resources.
• Map the entire customer journey with CS managers and document common challenges and solutions at each stage.
• Create and maintain a reference resource ('Wikipedia of winning') for reps to use during live calls.
• Lead content strategy initiatives, including auditing and organizing the Highspot instance and leading a cross-functional content committee.
• Measure content usage, impact on deal velocity, and behavior change.
• Segment training needs by role and segment to tailor enablement efforts.
• Partner with Product and Product Marketing to develop talk tracks, objection handling, and enablement materials for weekly feature releases.
• Implement micro-certifications to verify reps can demo new features effectively.
• Partner with Product Marketing to develop competitive battle cards, positioning, and objection handling for key competitors.
• Maintain a dynamic competitive resource center for reps during deals.

Requirements

• 5+ years of experience with at least 3 years in enablement, GTM strategy, or customer-facing roles.
• Proven track record of designing and implementing enablement programs that improve win rates and reduce ramp time.
• Experience as a seller, CSM, or in strategic GTM roles, with an understanding of the teams being supported.
• Data-driven approach to enablement with experience tracking ROI and presenting impact to leadership.
• Comfortable learning complex B2B SaaS products and translating technical features into customer value.
• Experience with enablement platforms (Highspot, Workramp, Glean, etc.) and CRM/sales tools (Salesforce, Gong, etc.).
• Ability to partner with Product and Engineering teams to stay ahead of release cycles.
• Strong understanding of MEDDPICC or similar enterprise sales methodologies.
• Exceptional ability to synthesize complex information into simple, actionable guidance.
• Natural teaching ability to design curricula that maximize learning and retention.
• Cross-functional leadership skills to influence stakeholders without authority.
• Strategic thinker with the ability to execute when needed.

Nice to Have

• Experience in recruiting tech, HR tech, or talent acquisition industry.
• Background in product marketing, management consulting, customer success, solutions consulting, or as Chief of Staff to sales leadership.
• Track record of building enablement from scratch or transforming underperforming programs.
• Experience managing enablement through rapid growth phases (Series B to D).

Benefits & Perks

• Highly competitive salary & equity
• 10-year window to exercise stock options
• Supportive Flexible Time Off program
• 16 paid holidays, including wellness days
• Best-in-class medical, dental & vision insurance
• $1,200 annual stipend for learning and development
• 16 weeks of Paid Parental Leave for birthing and non-birthing parents
• New Parent Perks totaling $1,500 and flexibility upon return to work