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Sales Manager, Convenience

Cirkul

Tampa, FL
Full Time
Senior
12 days ago

Job Description

About the Role

The Sales Manager, Convenience at Cirkul is a strategic and operational leader responsible for accelerating growth in the convenience retail channel. This role blends category management expertise with direct sales execution—owning account relationships, growing shelf presence, and ensuring products perform well in high-velocity, impulse-driven environments. The position involves serving as a key connector between internal teams and retail partners, using data, insights, and executional excellence to drive revenue, expand distribution, and enhance the shopper experience across the C-store landscape.

Key Responsibilities

  • Own and exceed sales targets for the convenience channel across key retail accounts.
  • Identify performance gaps by market or store and take action—whether it's a stocking issue, merchandising challenge, or promotional need.
  • Optimize assortment, pricing, and promotional strategies to grow sales and profit.
  • Manage trade spend effectively to maximize ROI and brand impact at retail.
  • Build and execute comprehensive sales plans that drive volume, velocity, and brand visibility.
  • Lead conversations internally and externally about what's working and what's not with a bias toward solutions and accountability.
  • Ensure product availability and execution by partnering closely with store-level teams, distributors, and operations.
  • Analyze sales, syndicated data, and shopper insights to drive fact-based decisions.
  • Adjust tactics based on store-level trends, seasonality, and competitive dynamics.
  • Create channel-specific strategies that align with company objectives while meeting the unique needs of convenience shoppers.
  • Build strong, trusted partnerships with retail buyers, distributors, and store operators.
  • Collaborate cross-functionally with Marketing, Supply Chain, Finance, and Product teams to deliver cohesive retail programs.
  • Represent Cirkul externally with professionalism and internally as a subject-matter expert on the channel.
  • Communicate with clarity, consistency, and transparency both internally and externally.
  • Deliver against commitments and maintain high standards for data accuracy, reporting, and follow-through.
  • Ensure all retail activations uphold Cirkul's quality, integrity, and brand reputation.
  • Understand the mindset of the convenience shopper and how to win at retail.
  • Tailor programs to resonate within the unique context of the C-store environment.
  • Champion customer insights to influence product launches, marketing plans, and merchandising.

Requirements

  • 7+ years of experience in CPG sales, category management, or trade marketing, with a strong focus on convenience.
  • Proven success in managing retail accounts, securing shelf space, and driving revenue growth.
  • Experience interpreting syndicated and POS data to inform business decisions.
  • Strong understanding of promotional planning, retail execution, and shopper behavior in high-velocity environments.
  • Exceptional communication, relationship-building, and organizational skills.
  • Proficiency in Google Workspace (Slides, Sheets, Docs); familiarity with retailer systems and portals is a plus.
  • Bachelor's degree in Business, Marketing, or a related field.

Nice to Have

  • Familiarity with retailer systems and portals.

Benefits & Perks

  • Competitive salary based on experience and market
  • Generous benefits, 401k match, and PTO (even insurance for your fur babies!)
  • Employee discounts on Cirkul products
  • New corporate office space with great amenities
  • Opportunity to work with a best in class team, in a hyper growth company, taking over the hydration industry
  • A culture that rewards results

Working at Cirkul

A culture that rewards results.

Apply Now

Job Details

Posted AtJul 14, 2025
Job CategoryAccount Management
SalaryCompetitive salary
Job TypeFull Time
Work ModeOnsite
ExperienceSenior

Job Skills

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About Cirkul

Website

drinkcirkul.com

Location

Tampa, FL

Industry

Plastics Bottle Manufacturing

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