Salesforce & Marketing

About the Role

Key Responsibilities

• Manage all standard administrative functions, including user accounts, roles, profiles, permission sets, and security settings.
• Develop and maintain custom reports, dashboards, workflows, and process automation tools.
• Collaborate with sales and marketing teams to gather requirements for platform enhancements and new features.
• Provide technical support and training to end-users on Salesforce usage and best practices.
• Perform routine data quality checks to ensure the integrity and accuracy of Salesforce data.
• Stay current with new Salesforce features and updates, and provide recommendations for system improvements.
• Troubleshoot and resolve technical issues reported by users.
• Plan and implement digital marketing campaigns across channels such as email, social media, and web.
• Assist in creating and managing content for various marketing materials, including email newsletters, blog posts, and website copy.
• Support the development and execution of campaigns using Salesforce Marketing Cloud or similar marketing automation platforms.
• Conduct market research to identify target audiences, industry trends, and competitor offerings.
• Track and report on campaign performance using analytics tools like Google Analytics and Salesforce dashboards.
• Collaborate with the sales team to ensure alignment between marketing initiatives and sales goals.
• Maintain and update customer relationship management (CRM) systems with marketing and customer data.

Requirements

• Proven experience as a Salesforce Administrator, preferably in a sales and marketing environment.
• Salesforce Administrator Certification (ADM-201) is preferred.
• Strong understanding of Salesforce platform functionality, including custom objects, fields, and automation.
• Excellent analytical and problem-solving skills, with a strong attention to detail.
• Strong communication and interpersonal skills to work with both technical and non-technical stakeholders.
• Proven experience as a Marketing Specialist or in a similar marketing role.
• Familiarity with digital marketing concepts, tools, and practices (e.g., SEO, social media, email marketing).
• Experience with Salesforce, especially Marketing Cloud or a similar marketing automation platform, is a plus.
• Strong analytical skills to interpret campaign data and derive actionable insights.
• Excellent written and verbal communication skills.
• Creative and innovative mindset with the ability to manage multiple projects and meet deadlines.

Nice to Have

• Experience with Salesforce Marketing Cloud or a similar marketing automation platform.

Qualifications

• Salesforce Administrator Certification (ADM-201) (preferred)