Salesforce Marketing Cloud - Email Marketing Manager

About the Role

Key Responsibilities

• Utilize platform technology to create targeted, efficient, and effective email programs.
• Execute and enhance an email program strategy that exceeds business expectations.
• Share email best practices as a Subject Matter Expert in the email channel.
• Lead email program work including email database management and growth, process improvements, etc.
• Continually look for new opportunities to automate programs and recognize their impact on overall goals.
• Ensure emails follow industry policies and best practices.
• Evaluate campaign performance and suggest areas or techniques for improvements.
• Build strong working relationships with internal clients and external vendors.

Requirements

• Six or more years of related experience in marketing and marketing strategy with proven results.
• Thorough knowledge of interactive marketing and email channel including targeting, messaging, creative, subject lines, testing, CAN-SPAM, deliverability, and email performance metrics.
• Experience setting up automated, triggered email campaigns (creative, data, operational, technical).
• Hands-on knowledge of highly dynamic, data-driven email templates.
• Utilizing online collaboration tools.
• Bachelor's degree or equivalent work experience.
• Strong project and channel management skills with attention to detail.
• Ability to work in a fast-paced environment.
• Knowledge of HTML, AMPscript, JavaScript (preferred).
• Proficiency with Salesforce Marketing Cloud and Microsoft Office tools.
• Strong organizational, verbal, and written communication skills.

Nice to Have

• Seven or more years of related experience in digital marketing.
• Financial or related industry understanding.

Qualifications

• Bachelor's degree or equivalent work experience.

Benefits & Perks

• Healthcare (medical, dental, vision).
• Basic term and optional term life insurance.
• Short-term and long-term disability.
• Pregnancy disability and parental leave.
• 401(k) and employer-funded retirement plan.
• Paid vacation (from two to five weeks depending on salary grade and tenure).
• Up to 11 paid holiday opportunities.
• Adoption assistance.
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per year.