Salesforce Marketing Cloud Platform Specialist

About the Role

Key Responsibilities

• Facilitate the onboarding of merger partners to Salesforce Marketing Cloud by adhering to established processes and best practices.
• Collaborate with stakeholders to gather requirements, track relevant user stories, and conduct thorough post-deployment checks to ensure successful transitions.
• Contribute to the ideation and implementation of improvements or new requirements for existing processes, features, and capabilities.
• Drive the expansion of platform functionalities to meet evolving business needs and enhance marketing automation capabilities.
• Partner with marketing automation colleagues and other departments to brainstorm solutions, refine processes, and provide knowledge support.
• Conduct rigorous QA for project tasks, identifying and resolving issues related to processes, errors, or system functionality.
• Oversee core lead management and data flow automations to ensure the consistent delivery of qualified leads.
• Maintain and optimize processes to support seamless lead generation and nurturing.
• Provide comprehensive training to marketing automation team members on new and improved Salesforce Marketing Cloud features and functionalities.
• Empower teams with the knowledge and skills needed to maximize platform utilization and drive marketing success.

Requirements

• Bachelor's degree and 5 years related experience required.
• Experience with managing Salesforce.com and Marketing Automation Tools (like Marketing Cloud, Pardot, Hubspot, Eloqua, Watson, or Marketo) in a B2B environment required.
• Strong communication and interpersonal skills, including excellent writing skills.
• Excellent attention to detail.

Nice to Have

• Experience running demand generation campaigns.
• Salesforce CRM experience.
• Experience in Insurance and/or Financial Services industry a plus.

Qualifications

• Bachelor's degree
• 5 years related experience

Benefits & Perks

• Medical/dental/vision plans, which start from day one!
• Life and accident insurance
• 401(K) and Roth options
• Tax-advantaged accounts (HSA, FSA)
• Educational expense reimbursement
• Paid parental leave
• Digital mental health services (Talkspace)
• Flexible work hours (availability varies by office and job function)
• Training programs
• Gallagher Thrive program - elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing
• Charitable matching gift program