Salesforce Marketing Cloud Specialist

About the Role

Key Responsibilities

• Build, QC and execute low-medium complexity brand omnichannel programs, including building journeys and trigger programs to deliver targeted messages through the right channels.
• Ensure high quality, on-time, and error-free implementation, testing, and QA of campaigns within the Salesforce Marketing Cloud automation platform.
• Create, review, and share standard quality control documents and follow processes to ensure accuracy and completeness.
• Monitor email deliverability across domains for all brand campaigns and provide recommendations to optimize deliverability, resolve IP reputation issues, and ensure proper inbox placement.
• Identify issues, determine root causes, and recommend corrective actions for campaign builds, IP reputation, and deliverability concerns.
• Participate in agile delivery activities such as design, build, QA, and continuous improvement, maintaining documents according to department policies.
• Build and execute test plans, identify winners, and proactively recommend optimization opportunities to ensure high email deliverability, reach, and engagement.
• Collaborate with internal and external partners to define, execute, and optimize email, direct mail, and media campaigns, working with teams including Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative, and Digital Agencies.
• Provide exemplary customer service, set and maintain brand expectations, and communicate project updates and risks to leadership.
• Stay informed of industry best practices and new technologies in 1:1 marketing and email marketing, and provide recommendations for application.

Requirements

• Salesforce Marketing Cloud Email Specialist or Developer Certification.
• Bachelor's Degree in Business, Marketing, or equivalent experience.
• 3-5 years of experience in Database Marketing, CRM, Email, Digital, or Direct Mail marketing.
• Minimum of 3 years of hands-on experience creating marketing campaigns in Salesforce Marketing Cloud.
• Ability to think strategically and execute plans to exceed stakeholder expectations and project goals.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong client service and project management skills, with effective communication skills for both business and technical audiences.
• Knowledge of database, email, digital, and 1:1 marketing concepts and best practices.
• Proficiency with MS Excel and SQL.
• Excellent written, verbal, and interpersonal communication skills.
• Strong analytical skills with the ability to infer and apply learnings.

Nice to Have

• Experience with marketing automation tools beyond Salesforce Marketing Cloud.
• Experience with media campaign optimization and reputation management.
• Knowledge of Agile software development practices.

Qualifications

• Bachelor's Degree in Business or Marketing or equivalent experience.
• Salesforce Marketing Cloud Email Specialist or Developer Certification.
• 3-5 years of relevant marketing experience.

Benefits & Perks

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance