Salesforce Marketing Strategist

About the Role

Key Responsibilities

• Develop multi-channel Salesforce Marketing Cloud campaigns on behalf of marketing teams and provide insight on how to optimize their marketing automation strategies.
• Consult and educate marketing teams on the usage of other marketing technologies to improve marketing performance and achieve business objectives.
• Understand business unit partner marketing strategy and incorporate it into enterprise level digital solutions.
• Represent the business in marketing technology and/or data planning meetings, road mapping, reveals, and retrospectives.
• Lead medium to large projects, with moderate to high complexity related to marketing technology and/or data development and adoption.

Requirements

• Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
• Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Current Salesforce Marketing Cloud Consultant certification or ability to obtain within 30 days of employment.
• Proficiency in email-specific HTML, Marketing Cloud SQL, and AMPscript.
• Additional experience with Salesforce Sales Cloud, Salesforce Cloud Page development, and Adobe Experience Manager (AEM).
• Ability to multi-task and balance workload.
• Capable of providing actionable insights from marketing performance data.

Nice to Have

• Proficiency in email-specific HTML, Marketing Cloud SQL, and AMPscript.
• Additional experience with Salesforce Sales Cloud, Salesforce Cloud Page development, and Adobe Experience Manager (AEM).

Qualifications

• Current Salesforce Marketing Cloud Consultant certification or ability to obtain within 30 days of employment.

Benefits & Perks

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement