Search Engine Optimization Manager

About the Role

Key Responsibilities

• Manages SEO strategy and execution for clients in industries such as B2B SaaS, entertainment, lead generation, services, QSR, and retail
• Conducts keyword research, site audits, and competitor analysis to inform strategic decisions
• Leads technical SEO initiatives including site speed optimization, crawlability, indexation, structured data implementation, and more
• Guides on-page SEO efforts such as optimizing content, title tags, meta descriptions, and internal linking structures
• Develops off-page SEO strategies including backlink acquisition, brand mentions, and influencer outreach
• Designs and implements testing strategies for SEO improvements and conversion rate enhancements using A/B and multivariate testing
• Implements Generative Engine Optimization strategies to improve brand visibility and content inclusion in AI-powered search results like Google's AI Overviews and ChatGPT
• Oversees CRO efforts including user behavior analysis, landing page optimization, CTA refinement, and form performance improvements
• Tracks SEO performance metrics, analyzes data using tools like Google Analytics and Google Search Console, and prepares client-facing reports
• Troubleshoots and resolves technical SEO, GEO, and CRO issues in collaboration with development teams
• Develops strong client and vendor relationships focused on achieving business goals through SEO and CRO excellence
• Participates in cross-functional team meetings and media strategy discussions

Requirements

• 4+ years of experience managing SEO strategy and execution
• Bachelor's Degree or equivalent work experience
• Proficiency with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and A/B testing platforms
• Proven track record of improving organic search rankings, traffic, and conversions
• Strong data analysis skills and proficiency in Excel
• Strong verbal and written communication skills
• Team player attitude
• Self-motivated and eager to stay current with evolving SEO and CRO trends

Nice to Have

• Experience with working with B2B SaaS clients, agency experience
• Working knowledge of HTML, CSS, and basic JavaScript
• Familiarity with CMS platforms (e.g., WordPress, Shopify, Drupal)
• Experience with local SEO and mobile optimization best practices

Qualifications

• Bachelor's Degree or equivalent work experience