Search Marketing Specialist (Boston)
Fusion Worldwide
Job Description
About the Role
Fusion is seeking a hands-on, data-obsessed Search Marketing Specialist to lead both the strategy and execution of paid and organic search across traditional and emerging discovery channels. This role is not about managing campaigns. It is about building a discoverability engine. With more than 700,000 product pages and a rapidly expanding digital footprint, you will work across Google Ads, SEO, GA4, and next generation search tools to drive qualified traffic and revenue. Search is evolving fast. Buyers are no longer just typing into Google. They are snapping photos, asking AI, and browsing discovery feeds. Whether someone is searching through ChatGPT, Perplexity, or TikTok, your job is to make sure Fusion shows up the moment they are looking for a product and to turn that urgency into sales. As an open market distributor of electronic components, timing is everything. Our customers find us when their production lines are at risk and parts are in short supply. This role is central to spotting those signals, understanding what buyers are searching for, and surfacing the right products, promotions, and messaging in real-time. You are a strategist with sharp instincts and strong execution. You are in the data every day, building campaigns from scratch, wiring up analytics, testing messages, and uncovering new channels before others even know they exist. Most of all, you are focused on business outcomes. Your work will directly influence how buyers find us and how quickly we convert their attention into revenue. This is a high impact role that sits at the center of Fusion's growth strategy.
Key Responsibilities
- Act as Fusion's digital radar detecting where demand is moving and how to meet it profitably.
- Monitor keyword and search trends to identify real-time customer needs and component shortages.
- Surface product-level insights to influence promotions, merchandising, and inventory prioritization.
- Help the team proactively position deals and offers aligned with high-demand, low-availability parts.
- Launch, manage, and optimize cost-efficient campaigns across Google Ads (Search, Shopping, Performance Max).
- Write and test high-converting ad copy, refine keyword targeting, and scale winning structures.
- Build scalable, feed-based campaign architectures to support 700K+ SKUs.
- Audit and optimize product pages for technical SEO, metadata, internal linking, and content relevance.
- Partner with product and content teams on keyword-driven landing pages.
- Monitor rankings, address SEO gaps, and act quickly on performance shifts.
- Stay ahead of evolving search behaviors from Google SGE to visual search (Google Lens, Pinterest) and AI discovery (ChatGPT, Perplexity, Brave, TikTok Search).
- Experiment with new tools and discovery interfaces that impact B2B product search.
- Identify and act on strategic opportunities to increase Fusion's visibility across non-traditional platforms.
- Configure GA4 for accurate tracking, including events, goals, attribution models, and funnel reporting.
- Build performance dashboards in Looker Studio (or similar tools).
- Tie every campaign and optimization back to KPIs: qualified traffic, conversion rates, cost-per-click, and ROAS.
Requirements
- 3-5 years of hands-on experience in paid search, SEO, or search-focused performance marketing.
- Proven ability to drive results with Google Ads, Shopping feeds, and GA4.
- Skilled in both technical SEO and on-page optimization at scale.
- Excited by how AI and visual search are transforming product discovery.
- Highly attuned to market signals and very comfortable translating search trends into revenue-driving insights.
- Strong analytical thinker with the ability to turn data insights into strategy and execution action.
- A self-starter who thrives in a fast-moving, high-accountability environment.
Nice to Have
- Experience with next-generation search tools and discovery interfaces.
- Knowledge of AI-powered search and visual search technologies.
- Experience in B2B product search or electronic components industry.
Qualifications
- Experience with Google Ads, Shopping feeds, and GA4.
- Technical SEO and on-page optimization skills.
- Experience in paid search or performance marketing roles.
Benefits & Perks
- Medical, Dental, Vision insurance.
- 401K benefits with company match.
- Short- & Long-Term Disability.
- Employee Assistance Program (EAP).
- Emergency Travel & Identity Theft Protection.
- Life Insurance and AD&D.
- State of the Art Open Concept Working Environment.
- Stocked fridges and pantries with healthy snacks.
- Unlimited cold brew & kombucha on tap.
- Collaborative and Motivated Team.
- Walking distance to public transit.
- Onsite Gym.
- Great Location in Boston's Seaport District.
Working at Fusion Worldwide
Fusion Worldwide is a collaborative and motivated team operating in a state-of-the-art open concept working environment. The company values innovation, results-driven strategies, and supporting customers when supply chains are stressed and urgency is high. They foster a culture of growth, technological advancement, and employee well-being, with amenities like healthy snacks, unlimited beverages, and a focus on a positive work environment.
Job Details
Job Skills
Key skills identified from this job posting
Sign upto access all insights for this job
About Fusion Worldwide
Website
fusionww.com
Location
Boston, MA
Industry
Wholesale Trade Agents and Brokers
Similar Jobs
Other opportunities you might be interested in
Vice President, Global Growth - Relocation Assistance Available
Boeing
Sr. Analyst - Category Management
SkinSpirit Skincare Clinic and Spa
Manager, Market Development
FN America
Go-to-Market (GTM) Leader - Cisco Compute Business Unit
Cisco
Digital Sales - Senior Analyst
Avanade
Head of Ecommerce (Hybrid)
Cella