Select Digital Search Engine Marketing Strategist

About the Role

Key Responsibilities

• Develops keyword lists and ad copy for search campaigns.
• Set up Google Analytics, Google Tag Manager, and different tracking goals on customer sites to provide in-depth analysis and align with customer goals.
• Builds and launches SEM campaigns within Google Adwords and Microsoft Ad Center.
• Creates new paid search campaigns utilizing various internal Web-based systems.
• Analyzes the effectiveness of landing pages used in search engine marketing campaigns.
• Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.
• Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC.
• Provides monthly updates to clients regarding performance of SEM campaigns and communicates regularly with clients to discuss metrics and trends.
• Performs campaign budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
• Performs in-depth keyword research and strategic analysis.
• Performs competitive keyword and strategic analysis.
• Implements lead tracking systems.
• Monitors and implements new and emerging trends in SEM.
• Recommends changes in methods to increase traffic to websites.
• Performs other related duties as assigned.

Requirements

• 1-3 years SEM campaign management experience.
• Strong verbal and written communication skills.
• High-level knowledge of SEM, Analytics, and Tag Manager.
• Detailed work ethic, highly motivated, and well organized.
• Ability to communicate effectively with a diverse group of customers and all levels of employees.
• Solid time management skills and ability to manage multiple projects simultaneously.
• A BA/BS Degree is preferred.

Nice to Have

• Experience with Google Analytics, Google Tag Manager, and Google Adwords.
• Experience with Microsoft Ad Center.
• Experience in strategic analysis and campaign optimization.

Qualifications

• A BA/BS Degree (preferred).

Benefits & Perks

• Salary range of $45,000-$50,000 (in New York State).