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Select Digital Social Media Strategist

Hearst Communications

Amherst, NY
Full Time
Entry Level
42k-46k
9 days ago

Job Description

About the Role

The Select Digital Social Media Strategist will work as part of the Select Digital team to provide strategic social media services for clients. The role involves researching, identifying, and implementing emerging social media marketing (SMM) trends and tactics. The organization, LocalEdge, is a multi-media company leading in web-based advertising for small to mid-size businesses, offering digital marketing products through proprietary technology and strong vendor relationships with major search engines and social networks.

Key Responsibilities

  • Develops social media campaign strategies.
  • Contributes to setup and maintenance of all levels of SMM product.
  • Builds and launches SMM campaigns via Facebook, Twitter, Foursquare, Google +, Pinterest, Instagram, and other related social media platforms.
  • Builds, launches, and manages paid social media advertising campaigns.
  • Publishes social media posts and blogs on behalf of a large client base.
  • Performs quality assurance prior to launching campaigns to ensure accuracy.
  • Provides clients with insights into social media marketing trends specific to their industry.
  • Creates and delivers monthly campaign reports.
  • Performs campaign budget stewardship to ensure paid campaigns are managed efficiently.
  • Monitors and implements new and emerging trends in SMM.
  • Recommends and implements strategies to increase social media likes/followers and engagement.
  • Contributes to the company SMM blog.
  • Performs other related duties as assigned.

Requirements

  • A BA/BS Degree preferred.
  • A minimum of one year of experience in a professional environment.
  • Strong verbal and written communication skills.
  • Excellent writing, copy editing, and proofreading skills.
  • Detailed work ethic, highly motivated, well organized.
  • Effective communication with diverse customers and all levels of employees.
  • Solid time management skills.
  • Computer skills including mastery of MS Excel, Word, PowerPoint, Photoshop.
  • Knowledge of HTML, CSS, Javascript, server side data, and PHP is preferred but not required.
  • Knowledge and experience with all relevant social media platforms is preferred but not required.
  • Ability to manage multiple projects and resources simultaneously.

Nice to Have

  • Experience with Social Media Marketing is preferred but not required.
  • Understanding of HTML, CSS, Javascript, server side data, and PHP is preferred.
  • Knowledge and experience with all relevant social media platforms is preferred.

Qualifications

  • BA/BS Degree (preferred).
  • Minimum of one year of professional experience.

Benefits & Perks

  • Estimated salary range in New York State: $42,000 - $46,000.

Working at Hearst Communications

LocalEdge is a leading multi-media organization focused on innovation in digital marketing, emphasizing proprietary technology, vendor relationships, and a client-focused approach to advertising solutions.

Apply Now

Job Details

Posted AtJun 11, 2025
Job CategorySocial Media
Salary42k-46k
Job TypeFull Time
Work ModeRemote
ExperienceEntry Level

About Hearst Communications

Website

hearst.com

Company Size

10000+ employees

Location

Amherst, NY

Industry

Web Search Portals and All Other Information Services

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