SEM / Paid Search Specialist

About the Role

Key Responsibilities

• Lead end-to-end strategy, execution, and optimization of SEM and paid media campaigns across Google Ads, YouTube, X, LinkedIn, TikTok, Facebook/Instagram, and more
• Plan, launch, and scale high-impact performance marketing campaigns that drive awareness, leads, and conversion across target audiences (B2B + DTC)
• Own keyword strategy, ad copy creation, A/B testing, bid adjustments, budget pacing, and audience segmentation
• Monitor and report on core digital advertising KPIs, including CTR, CPC, CAC, ROAS, and LTV, delivering insights and recommendations
• Implement and manage robust conversion tracking strategies using Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, and other platform-specific tools
• Collaborate with analytics and web teams to ensure accurate tracking, clean attribution, and deep funnel analysis via Google Analytics 4 (GA4)
• Stay current on evolving ad policies, algorithm changes, and industry trends to keep eMed on the cutting edge of paid search and social

Requirements

• Hands-on experience managing high-budget, multi-channel digital ad campaigns
• Proven expertise with Google Ads (Search, Display, YouTube), LinkedIn Ads, Facebook/Instagram via Business Manager, TikTok Ads
• Strong knowledge of SEO principles, keyword strategy, and content alignment to support paid + organic synergy
• Deep experience with conversion tracking tools, UTM strategies, Google Tag Manager, and cross-channel attribution
• Advanced understanding of performance metrics (CTR, ROAS, LTV, bounce rate, etc.) and ability to turn insights into action
• Strong command of Google Analytics 4 (GA4) and custom reporting tools
• Excellent copywriting, creative briefing, and testing capabilities
• Highly organized, results-driven, and comfortable in a fast-paced, growth-focused environment

Nice to Have

• Experience in healthcare, telehealth, or wellness sectors