SEM Specialist

About the Role

Key Responsibilities

• Driving paid search strategy for your clients
• Design, implementation, and execution of your clients paid search campaigns
• Daily optimization efforts to achieve your client's performance targets & goals
• Campaign monitoring to ensure the account is pacing well relative to budgets and targets
• Implementing testing initiatives in key areas such as ad creatives, audience segmentation, placements, and networks
• Design & implementation of ad-hoc client requests for campaign builds, creative rollouts, reporting requests and other needs
• Configure required campaign templates to streamline dynamic campaign creation & maintenance
• Activate relevant audiences supplied by client
• Work and prioritize within timelines; coordinate work-steams across teams and channels
• Effectively communicate both verbally and in writing with both internal and external partners
• Stay current with Google and Facebook new features and standard processes

Requirements

• 3-5 years in experience working in Paid Search strategy and execution
• Certifications within Google Ads and Bing is required
• Knowledge of 3rd party bid-management tools
• Experience w/call tracking systems & implementations
• Proven track-record: past projects were consistently successful (i.e., met the consumer's need, met business objectives, delivered on-time with no/few surprises)
• Ability to grasp complex concepts and systems quickly, and express them in simple ways
• Working experience within Google Tag Manager & Google Analytics for paid media marketing objectives
• Experience working within a task manager system is highly preferred
• Deadline and detail oriented, with the ability to handle multi-faceted task lists
• Critical thinking and quantitative analytical skills
• Proficient in MS Excel, PowerPoint, and Word
• Excellent verbal and written skills
• High-energy, positive, team-first mentality

Nice to Have

• Automotive marketing experience
• A Google Analytics certification
• You are an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space
• Bring ideas and thought leadership to the table
• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
• You are comfortable working with 3rd party tracking platforms

Qualifications

• 3-5 years of experience in Paid Search strategy and execution
• Certifications within Google Ads and Bing

Benefits & Perks

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off including Flexible Time off, Vacation, Sick Days, Volunteer Days, Holiday and Identity days
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere
• Office access for up to 6 weeks a year (based on eligibility)
• Business Resource Groups supporting multiple affinities and alliances