Senior ABM ManagerNew

About the Role

Key Responsibilities

• Develop and execute Later's ABM strategy for enterprise and upper-mid market accounts across 1:1, 1:few, and 1:many programs.
• Partner with demand generation and sales leadership to align on ICP, account prioritization, and coverage strategy.
• Ensure targets are aligned and routed with BDR and SD teams.
• Launch integrated campaigns using a mix of outbound email, paid media, direct mail/gifting, webinars, and events.
• Build customized content experiences tailored to buyer roles and industries such as CPG, beauty, retail, and QSR.
• Leverage platforms like Hockeystack and Salesforce to orchestrate and track engagement across the funnel.
• Continuously optimize campaigns based on engagement signals, pipeline movement, and closed-won influence.
• Report on ABM effectiveness, campaign ROI, and account progression using structured dashboards and insights.
• Evangelize ABM best practices across marketing and sales organizations.
• Collaborate cross-functionally with teams including product, web, creative, sales, and revenue operations to support demand generation goals.
• Lead campaigns from strategy to execution, including content, creative, landing pages, and remarketing tactics.
• Conduct competitor research and stay updated on industry trends and new technologies.
• Act as a primary lead for webinars and partner marketing initiatives.
• Participate in team and company-wide meetings.

Requirements

• 7+ years of experience in B2B marketing.
• 3-5+ years of experience in an ABM specific role.
• Demonstrated ability to influence pipeline and deal velocity through strategic ABM initiatives.
• Deep familiarity with ABM and sales orchestration platforms such as ZoomInfo, HockeyStack, 6sense, Demandbase, LinkedIn Ads, Salesforce, StackAdapt.
• Experience in full funnel marketing campaigns including paid advertising, social media marketing, and email marketing.
• Strong collaboration skills and experience working cross-functionally with demand gen, sales, SDRs, and product marketing.
• Strong background in data organization and tracking success of campaigns.
• Excellent results orientation with a proven record of performing to aggressive growth targets.
• Deep care about user experience and ability to build precise targeting and on-brand experiences.
• High level of quality assurance for visual and written creative.
• Flexibility and ability to work in a fast-paced, dynamic environment.
• Ability to think outside the box.

Nice to Have

• Experience in influencer marketing, SaaS, or MarTech.
• Knowledge of enterprise buying committees and complex deal cycles.
• Familiarity with verticals like CPG, retail, fashion, and food & beverage.
• Experience with data visualization tools such as Mode and Looker.
• Experience in CRM and marketing automation tools such as Salesforce, Marketo, and Klaviyo.
• Experience in Contentful and WordPress.

Qualifications

• Bachelor's degree preferred in Marketing, Business, or related field.

Benefits & Perks

• Salary range of $135,000 - $150,000.
• Participation in various benefits plans as part of overall compensation.
• Hybrid and remote work options.