Senior Affiliate Marketing Manager

About the Role

Key Responsibilities

• Lead a complex, multifaceted set of partnerships, networks, and affiliate content development with the support of the Affiliate Marketing channel leader
• Act as the point of contact for external network and publisher relationships, including facilitation of publisher/network invoicing and payment
• Stay on top of emerging affiliate marketing industry trends to evaluate new management approaches, publisher models, or technologies that can help the business grow
• Plan and troubleshoot technology/analytics integrations with affiliate management platforms, direct integrations with new networks, and manage reporting integrations with internal partners
• Obsessively monitor affiliate channel KPIs and proactively identify growth opportunities, limitations or anomalies warranting further investigation or escalation
• Utilize processes and mechanisms for affiliate relationship management, including inquiries, applications, negotiations, tactical execution, and commission optimization
• Collaborate with internal Digital Marketing teams on testing, reporting, and ad hoc analysis
• Build and manage internal relationships across diverse stakeholders to help the program scale more quickly
• Build and present concise opportunity briefs, performance readouts, and relevant channel updates as needed

Requirements

• A proven track record delivering results in establishing and growing large affiliate marketing and lead generation programs, preferably in the insurance or health space
• A minimum of 6+ years of experience in data-driven digital marketing, affiliate specialty preferred
• Knowledge of analytics/reporting tools and methodologies (e.g., Google Analytics, Adobe Analytics) and audience management tools (Segment, mParticle, Liveramp, Nielsen)
• Ability to analyze large datasets to gain insights and support business decisions
• Experience with A/B or multivariate testing, and channel incrementality testing
• Ability to work effectively with marketers, product managers, and engineers
• Demonstrable organizational skills, drive for constant improvement, and critical thinking skills
• Entrepreneurial and self-starting mentality with the ability to thrive with ambiguity
• Bachelor's degree or higher (background in Economics, Mathematics, Marketing, or related discipline preferred but not required)

Nice to Have

• Experience with Partnerize, Impact, or other SaaS model networks
• Experience with MMM and incrementality testing
• Experience launching scalable micro influencer programs
• Experience with SQL or other advanced data analysis