Senior Manager, Affiliate Marketing
American Express
Job Description
About the Role
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, U.S. Consumer Banking, and marketing programs across various channels. The U.S. Consumer Marketing team (USCM) focuses on creating world-class marketing for differentiated products to drive demand and engagement. The Affiliate channel, part of the Demand Generation team within USCM, plays a strategic role in digital growth, focusing on driving intent and conversion of qualified applicants through digital partnerships. The Senior Manager will develop and implement strategies for Affiliate Marketing, managing partnerships, analyzing levers, and collaborating cross-functionally to support growth and compliance.
Key Responsibilities
- Nurture relationships with top strategic affiliate partnerships through influence and negotiation to enhance and deliver value.
- Define marketing strategies and execute deliverables through internal and external processes.
- Analyze levers such as pricing, positioning, and merchandising to influence affiliate performance.
- Oversee forecast and bounty strategy for the partner portfolio to ensure investment efficiency and support demand generation.
- Collaborate with cross-functional stakeholders including Product, Go To Market, Analytics, Technologies, Legal, and Compliance.
- Operate with a compliance-first mindset, proactively identifying risks and driving strategic solutions.
- Lead one high-performing direct report.
Requirements
- 5+ years of experience with digital marketing and/or partnership experience; prior people leadership experience preferred.
- Strong partnership management skills with a proven track record to influence and negotiate.
- Demonstrated ability to collaborate across functions, mobilize, prioritize, and influence internal and external partners.
- Highly analytical critical thinker with strong attention to detail and ability to distill data into insights and recommendations.
- Strong written and verbal communication skills, with ability to tell a story using qualitative and quantitative evidence.
- Strategic and creative problem solver with a positive, proactive attitude.
- Ability to work well under pressure, manage multiple priorities, and meet tight deadlines.
Nice to Have
- Prior people leadership experience.
Qualifications
- Experience with digital marketing and/or partnership management
- Proven ability to influence and negotiate with partners
- Strong analytical skills and attention to detail
- Excellent communication skills, both written and verbal
Benefits & Perks
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite, or virtual arrangements
- 20+ weeks paid parental leave for all parents
- Free access to global on-site wellness centers (depending on location)
- Free and confidential counseling support through Healthy Minds program
- Career development and training opportunities
Working at American Express
Our culture is built on innovation, shared values, and leadership behaviors, with a focus on supporting colleagues' holistic well-being, fostering collaboration, and encouraging growth and development. We value voice and ideas, impact, and defining the future of American Express through a flexible and inclusive work environment.
Job Details
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About American Express
Website
americanexpress.com
Company Size
10000+ employees
Location
New York, NY
Industry
Other Nondepository Credit Intermediation
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