Senior Manager, Affiliate Marketing

Freshworks

San Mateo, CA

Full Time

Senior

181k-226k

5 days ago

Job Description

About the Role

Freshworks builds uncomplicated service software that delivers exceptional customer and employee experiences. Their enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. The company emphasizes a people-first approach to AI, making employees more effective and organizations more productive. Trusted by over 72,000 companies worldwide, Freshworks aims to create a better experience for customers and employees, fueling customer loyalty and service efficiency.

Key Responsibilities

Define and execute a scalable affiliate program that aligns with business goals, covering lead generation, revenue contribution, and CAC targets.
Identify, recruit, and nurture a high-quality network of affiliates including influencers, publishers, and niche content creators.
Own the affiliate platform (e.g., PartnerStack, Impact, ShareASale) and manage end-to-end program execution, including onboarding, contracts, commissions, and compliance.
Monitor KPIs across traffic, leads, conversion rates, and LTV; run A/B tests and continuously optimize for quality and scale.
Work closely with product marketing, brand, digital, legal, and sales operations to align messaging, assets, and reporting.
Support international growth by localizing affiliate strategies across key regions such as North America, EMEA, and APAC.
Manage spend and ROI across affiliate and partner incentive programs.

Requirements

6-8+ years of experience in affiliate, referral, or performance marketing, preferably in B2B SaaS or eCommerce.
Demonstrated success scaling affiliate programs that drive qualified leads and pipeline at scale.
Strong analytical and reporting skills; ability to connect affiliate performance to broader marketing KPIs.
Hands-on experience with affiliate platforms and tools (e.g., Impact, PartnerStack, GA4, Salesforce, Looker).
Excellent partner management skills to build relationships that drive value on both sides.
Strong project management skills and ability to lead cross-functional initiatives.
Comfortable working in a fast-paced, high-growth environment.

Qualifications

Experience in affiliate, referral, or performance marketing in B2B SaaS or eCommerce.

Benefits & Perks

Annual base salary range of $180,900 - 226,100 USD plus variable compensation.
Multiple options for dental, medical, vision, disability, and life insurances.
Equity and ESPP programs.
Flexible PTO, flexible spending accounts, commuter benefits, and wellness benefits.
Adoption and parental leave benefits.

Working at Freshworks

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of background, gender, race, sexual orientation, religion, and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities, and the business.

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