Senior Analyst, Analytics
Publicis Groupe
Job Description
About the Role
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands. Senior Analysts form the foundation of the Analytics team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with their Managers to learn the most efficient and effective ways of wrangling with data and develop skills to become full-fledged story tellers. This position will play a critical role in helping to demonstrate the effectiveness of media performance via analytical methods, from measurement strategy to data collection to analyses to actionable recommendations & optimizations.
Key Responsibilities
- Pull and arrange data from multiple sources to generate business insights.
- Build presentations and reports that communicate the story and findings to clients.
- Collaborate with Managers to improve data wrangling techniques and develop storytelling skills.
- Demonstrate the effectiveness of media performance through analytical methods, including measurement strategy, data collection, analysis, and recommendations.
Requirements
- B.A. or B.S., preferably in Mathematics, Statistics, Economics, Computer Science, Marketing/Advertising or related field.
- 2+ years of experience working with large data sets or conducting quantitative analysis.
- Strong natural curiosity for analytical problems and data challenges, with willingness to understand data from strategy to execution to optimization.
- Comfort working in highly ambiguous, rapidly evolving environments.
- Experience working with Python, R programming languages, or proven aptitude to learn quickly.
- Experience working with relational databases, SQL, or proven aptitude to learn quickly.
- Strong communication skills.
- Proficiency in Microsoft Office software such as Word, Excel (including advanced skills like macros, formulas, pivot tables), and PowerPoint.
- Ability to understand client, partner, and internal stakeholder needs and translate them into solutions.
- Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.).
- Knowledge of visualization tools like Tableau and Power BI.
- Knowledge of analytics tools and relational databases (Google Analytics, SQL, MS Access).
Nice to Have
- Client service (agency, consulting, etc) experience.
- Knowledge of Digital Media, Marketing/Advertising industries.
Qualifications
- Educational background as specified in requirements.
Benefits & Perks
- Medical coverage, dental, vision, disability, 401K, as part of the benefits package.
- Parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
- Application of the company's inclusive benefit programs and policies.
Working at Publicis Groupe
Our Publicis Groupe motto “Viva La Différence” means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
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About Publicis Groupe
Website
publicisgroupe.com
Location
Detroit, MI
Industry
Advertising Agencies
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