Senior Analyst, Consumer Insights (Custom Primary Research) - BCG Vantage (CF)

About the Role

Key Responsibilities

• Support execution of quantitative and qualitative primary consumer research efforts.
• Translate research into meaningful and actionable insights for the C-suite.
• Communicate research recommendations to internal consulting teams working on complex strategy cases.
• Contribute to client projects by designing, executing, and synthesizing research to inform strategy, service innovation, or branding efforts across various industries.
• Occasionally travel to serve clients onsite during staffing assignments to understand client requirements and execute research.
• Support commercialization efforts for CCI by providing insights and advice for proposals and client workshops.
• Contribute to the development of intellectual property, including original research, publications, and best practice training materials.
• Improve BCG's proprietary frameworks, build methodologies and tools, and guide generalist consultants on research execution.
• Develop state-of-the-art tools in collaboration with Knowledge Team peers.

Requirements

• 2+ years of consulting experience in primary customer research required; candidates with consulting experience strongly preferred.
• Alternatively, 3+ years minimum industry experience in a relevant field; 4-6+ years preferred.
• Experience with the full lifecycle of consumer research, including designing approaches, writing questionnaires, managing fieldwork, developing analytic plans, conducting data analysis, and preparing deliverables.
• Proficiency in a range of research methodologies such as segmentation, MaxDiff, TURF, conjoint, focus groups, online communities, etc.
• Mastery of Excel; familiarity with tools like Alteryx, SPSS, Tableau is a plus.
• Direct experience using quantitative research to address business problems; experience with qualitative research and social listening is a plus.
• Bachelor's Degree required; advanced degree preferred.
• Fluency in English required; fluency in Spanish a plus.
• Strong business acumen, problem-solving skills, and excellent written and verbal communication skills.
• Ability to work in a fast-paced, complex, and ambiguous environment, demonstrating flexibility and a curious, creative mindset.
• Experience in Financial Services, Insurance, Technology, Media, or Telecommunications is a plus.

Nice to Have

• Experience with qualitative research and social listening.
• Familiarity with analytical tools such as Alteryx, SPSS, Tableau.
• Experience conducting research in specific industries like Financial Services, Insurance, Technology, Media, or Telecommunications.
• Fluency in Spanish.

Benefits & Perks

• Base salary between $115,700- $119,500 (USD), depending on experience and skill level.
• Annual discretionary performance bonus between 0-24%.
• 5% Profit Sharing Retirement Fund (PSRF) contribution, increasing to 10% after two years of service, vested immediately.
• Full coverage of medical, dental, and vision insurance for employees and eligible family members at no cost.
• Low copays for doctor visits, urgent care, and prescriptions.
• Dental coverage including orthodontia benefits up to $5,000.
• Vision insurance for glasses and contact lenses.
• Reimbursement for gym memberships and fitness activities.
• Paid Parental Leave and family benefits such as egg freezing, surrogacy, and adoption reimbursement.
• Generous paid time off including 12 holidays, office closure between Christmas and New Year, and 15 vacation days annually.
• Paid sick time as needed.