Senior Analyst, Consumer Insights (Syndicated, Big Data, Foresight) - BCG Vantage (TA)

About the Role

Key Responsibilities

• Play a critical role in helping customer insights projects succeed within the Center for Customer Insight's Vantage team.
• Triangulate insights from multiple data sources and methodologies, including syndicated customer data, digital/social/search analytics, cultural insights, and consumer foresight, to uncover high-impact insights for BCG clients.
• Contribute to the expansion and commercialization of 'insights infusion' products and tools that fuel BCG's client work with external insights.
• Act as a connector between insights infusion products and BCG case teams, educating colleagues on their value, guiding solution use, and developing product roadmaps.
• Deploy insights tools on client cases, customizing applications based on client context and objectives, and integrating insights from primary and custom research.
• Contribute to IP development, go-to-market enablement, and knowledge dissemination of insights infusion offerings across BCG’s network.
• Partner with topic leaders and knowledge experts to refine research-driven products and position them as essential enablers for client priorities.

Requirements

• 2+ years of consulting experience involving syndicated customer data and/or big data or behavioral data, or 3+ years of market research agency experience (4-6+ years preferred).
• Strong familiarity with secondary, syndicated, and digital data sources such as Nielsen/IRI, Mintel, Morning Consult, YouGov's BrandIndex, social listening, search analytics, consumer foresight, and cultural tracking platforms.
• Solid foundation in primary research methodology (quantitative and/or qualitative) with the ability to connect insights across data types.
• Demonstrated experience translating data into strategic implications and commercial opportunities.
• Bachelor's degree required; advanced degree in marketing, behavioral science, analytics, or related fields is a plus.
• Fluency in English.
• Strong Excel and PowerPoint skills; experience with data tools like Alteryx, Tableau, SPSS, Q, R is a plus.
• Strong business acumen, problem-solving skills, and excellent written and verbal communication abilities.
• Ability to work collaboratively in virtual, agile environments, navigate complexity and ambiguity, and bring a curious, creative mindset.

Nice to Have

• Experience with sectors such as CPG, Retail, Tech, Media, Financial Services, or Travel & Leisure.
• Experience with image recognition, image analytics, or other cutting-edge insights technologies.

Qualifications

• Bachelor's degree in a relevant field.

Benefits & Perks

• Total compensation includes base salary between $100,500 - $108,500, discretionary bonus (0-24%), and profit sharing contributions (5% increasing to 10%).
• Full coverage of medical, dental, and vision insurance with zero premiums for employees and eligible family members.
• Low copays for doctor visits, prescriptions, and urgent care.
• Dental coverage including orthodontia benefits.
• Vision insurance for glasses and contact lenses.
• Reimbursement for gym memberships and fitness activities.
• Fully vested profit sharing retirement contributions and optional 401(k).
• Paid parental leave, family benefits such as egg freezing, surrogacy, and adoption reimbursement.
• Generous paid time off including holidays, office closure, and vacation days.
• Paid sick time as needed.