Senior Analyst - Digital Marketing
American Express
Job Description
About the Role
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is responsible for creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.
Key Responsibilities
- Deriving insights through monitoring and reporting on KPIs including acquisitions, traffic and SEO trends.
- Sharing Site metrics on a weekly and monthly basis to inform team of pacing at a channel and product level.
- Creating and managing channel forecast on a monthly basis.
- Creating compelling stories to socialize success, key learnings, conclusions, and implications to the Site strategy.
- Partnering closely with internal teams across finance, technology, and analytics to synthesize reporting data and results related to test and learn initiatives.
- Assisting with the development of strategic briefs to inform the optimization of user experience.
- Maintaining vendor relationships with external analytics/data providers.
- Acting as the point person to streamline the agile process to efficiently build out, run tests, and implement updates on Site.
- Managing cross-functional relationships and leading weekly meetings across internal partners including Marketing, Technology, Legal/Compliance, Brand, Analytics and Product teams.
Requirements
- Proficiency in MS Excel and PowerPoint.
- 2+ years of digital marketing and/or web/marketing analytics experience.
- Comfortable with large data sets to develop forecasting and analyze micro/macroeconomic trends and their impacts.
- Strong analytical and problem-solving skills; ability to derive insights from data.
- Creative team player mentality to drive overarching team goals.
- Proficient business acumen, presentation, and storytelling skills.
- Excellent verbal and written communication skills.
- Passion for customer-centric strategies and experiences.
- Demonstrated organizational skills with attention to detail.
- Self-starter with the ability to navigate a large matrixed organization independently.
- Basic educational background preferred (Bachelor's degree).
Nice to Have
- Experience with digital marketing and web analytics tools.
- Experience working in a fast-paced, collaborative environment.
- Knowledge of SEO, site metrics, and forecasting techniques.
Qualifications
- Bachelor's degree preferred.
Benefits & Perks
- Competitive base salaries and bonus incentives.
- 6% Company Match on retirement savings plan.
- Free financial coaching and well-being support.
- Comprehensive medical, dental, vision, life insurance, and disability benefits.
- Flexible working model with hybrid, onsite, or virtual arrangements.
- 20+ weeks paid parental leave for all parents.
- Free access to global on-site wellness centers (depending on location).
- Free and confidential counseling support through our Healthy Minds program.
- Career development and training opportunities.
Working at American Express
American Express's culture is built on innovation, shared values, and leadership behaviors, emphasizing support for colleagues' well-being, learning opportunities, leadership development, and career growth. The company values voice and ideas, making an impact, and defining the future together. It promotes a flexible work environment through Amex Flex, supporting in-person, hybrid, or virtual work arrangements, and fosters a diverse, inclusive workplace committed to equal opportunity employment.
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About American Express
Website
americanexpress.com
Location
New York, NY
Industry
Financial Transactions Processing, Reserve, and Clearinghouse Activities
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