Senior Analyst - Digital Product

Ally Financial

Charlotte, NC

Full Time

Senior

17 days ago

Job Description

About the Role

The Senior Analyst - Digital Product is responsible for developing and managing new products and solutions to ensure the competitiveness of existing products within the organization. The role involves collaborating cross-functionally with teams such as UX, Development, IT, and Marketing to deliver results aligned with business goals. The position emphasizes delivering an excellent customer experience, measuring product performance, and making tactical decisions to optimize product features and priorities.

Key Responsibilities

Create, prioritize, and maintain designated product backlog
Write user stories that define the functionality and requirements
Participate in sprint planning and reviews
Make day-to-day tactical decisions regarding product features, priorities, and trade-offs to advance the development team
Maintain product documentation
Work closely and cross-functionally with teams such as UX, Development, IT, and Marketing to deliver results
Communicate product progress, updates, and changes to stakeholders
Understand and measure product performance
Champion the customer experience by understanding the Voice of the Customer
Perform other Product Owner related activities as required

Requirements

Bachelor's degree required, preferably in business, marketing, or information systems
Three to five years of professional digital product management and marketing experience
Experience with digital merchandising and conversion optimization (A/B & multi-variate testing)
Preferred experience or knowledge of digital sales for Investing, Retirement, and Wealth Management products
Requirement definition experience as a Product Owner, JIRA experience a plus
Experience working in an agile / scrum environment
Experience with Adobe Analytics, LogRocket, PowerBI, LaunchDarkly
Understanding of SEO and ability to leverage AI search to maximize lead generation
Strong communication, presentation, and influencing skills
Ability to operate independently and prioritize work based on cost/benefit analysis
Strong attention to detail and ability to manage multiple projects simultaneously
Analytical skills to review performance metrics and generate action items for improvement
Passion for delivering an excellent customer experience using VOC and performance metrics
Ability to grasp and convey technical concepts simply
Proficiency in PC skills: Excel, Word, PowerPoint

Nice to Have

Experience with digital sales for Investing, Retirement, and Wealth Management products
JIRA experience

Qualifications

Bachelor's degree in business, marketing, or information systems
Three to five years of digital product management and marketing experience

Benefits & Perks

Market-competitive base pay and pay-for-performance incentives
Time Away: 20 paid time off days, 11 paid holidays, 8 hours of volunteer time off annually
Retirement savings plan with matching and company contributions
Student loan pay downs and 529 educational savings programs
Tuition reimbursement and employee stock purchase plan
Financial learning center and financial coaching access
Flexible health and insurance options including medical, dental, and vision
Life insurance, disability coverage, and Health Savings Account with employer contributions
Work-life benefits including adoption, surrogacy, and fertility assistance, paid parental and caregiver leave
Dependent care FSA, childcare discounts, and other employee discounts
Support programs for mental health, weight management, and overall well-being
Potential travel allowances, relocation assistance, signing bonus, and/or equity depending on role

Working at Ally Financial

Ally Financial emphasizes employee well-being, diversity, inclusion, and professional growth. The company values work-life balance, safety, and providing a supportive environment with resources such as employee resource groups, flexible work arrangements, and comprehensive benefits to help employees develop and succeed.

Apply Now