Senior Analyst, GCS Digital Retention Marketing

American Express

New York, NY

Full Time

Senior

55k-105k

about 1 month ago

Job Description

About the Role

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. The Senior Analyst, GCS Digital Retention Marketing role involves leading digital marketing strategies to reengage small business card members, launching digital treatments to target at-risk customers, and collaborating with various stakeholders to enhance campaign performance and customer experience.

Key Responsibilities

Support and enhance the Digital Retention engagement curriculum designed to specifically address customer needs, drive spend and decrease attrition through strategic thinking using sharp project management skills.
Monitor, report and analyze campaign results, providing recommendations to define future campaigns while finding opportunities to increase performance.
Collaborate with internal stakeholders (AIM, Product) and external agencies in developing creatives, targeting strategies and executing marketing campaigns across digital channels (EM, MYCA, etc.).
Expand existing initiatives by leveraging card member research, campaign results, product insights, and capability enhancements.

Requirements

Bachelor's degree with 2+ years of email and/or digital marketing experience (financial services experience is a plus).
Experience in digital marketing, PMO from kick-off to launch, understanding of execution processes and capabilities, and ability to adapt to change with a flexible attitude.
Previous work with creative agencies is a plus.
Keen ability to manage multiple projects simultaneously, operate autonomously, and prioritize work.
Highly collaborative and comfortable in a cross-functional environment with many stakeholders and proven ability to influence internal and external partners.
Solutions-oriented with the ability to lead projects and overcome roadblocks.
Creative ability to ideate new ideas in enhancing digital retention engagement curriculum, leveraging expertise from internal stakeholders, external partners, and research.
Comfort in white space is a plus.
Experience with Adobe Analytics is a plus.
Intellectual curiosity and strategic thinking to proactively identify opportunities, anticipate challenges, and share creative solutions.

Nice to Have

Experience in financial services.
Experience with Adobe Analytics.
Comfort in white space.

Qualifications

Bachelor's degree

Benefits & Perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

Working at American Express

Our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. We support colleagues with benefits that promote holistic well-being, flexibility through Amex Flex, and a focus on professional and personal growth. We value collaboration, innovation, and making an impact, fostering a work environment where voices and ideas matter.

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