Senior Analyst, Hilton Cobrand Acquisition Marketing

American Express

New York, NY

Full Time

Mid Level

55k-105k

11 days ago

Job Description

About the Role

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. The Senior Analyst, Hilton Cobrand Acquisition Marketing role is part of the US Consumer Marketing team, specifically within the Cobrand Partnership Marketing Team, focused on driving growth and engagement for Hilton cobrand products through marketing campaigns, offer strategies, and partnership management. This position offers an opportunity to develop marketing experiences, work closely with partners and internal teams, and contribute to significant card acquisition efforts.

Key Responsibilities

Develop winning creatives, offers, and segmentation to drive higher response and acquisition volume across Partner Direct Mail and Email campaigns in partnership with other Hilton acquisition channel teams.
Build positive partnership with key cross-functional partners, including third-party Partner, Legal, Compliance, Operations Teams.
Lead campaign management activities, including owning execution timelines, performance monitoring, results analysis, forecasting & budget management, and leadership and development of marketing execution analysts.
Own recurring performance reporting and monthly forecasting for Partner direct channels.
Manage set up of audience segmentation and development.
Manage Third-Party Lifecycle Management (TLM) process, including updating SOWs and working with internal and external parties to extend and/or validate partnership needs and requests.
Support Sr. Manager with strategy for new offers, campaign testing, and audience segmentation, while working closely with tech and analytics partners to enhance findings and insights for best-in-class marketing.
Build strong, collaborative relationships with key cross-functional partners such as Product, Technology, Legal, Compliance, Risk, Finance, Capabilities, Procurement, Brand and Marketing Channel Partners.

Requirements

2-3 years professional marketing experience, email and direct mail marketing and/or digital marketing a plus.
Upbeat self-starter and quick learner who thrives in a dynamic, fast-paced, and constantly evolving environment with the ability to deliver innovative ideas.
Positive relationship builder who proactively collaborates, seeks input, and understands others' goals.
Stellar organizational skills; attention to detail is key.
Ability to analyze, understand and present data that generates key insights to drive the business.
Clear and articulate communicator with the ability to influence and negotiate successfully with both internal and external partners.
A 'can do' positive attitude and ability to shift in the face of change quickly.

Nice to Have

Experience in email and direct mail marketing and/or digital marketing.

Qualifications

Educational background is not explicitly specified, but 2-3 years of professional marketing experience is required.

Benefits & Perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

Working at American Express

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. We support our colleagues with benefits that promote holistic well-being, flexibility, and career growth. We foster a diverse, inclusive environment and emphasize collaboration, innovation, and continuous development.

Apply Now